The Market Reports

Synopsis
The global market for Personal Watercraft was estimated to be worth US$ 1718 million in 2024 and is forecast to a readjusted size of US$ 2420 million by 2031 with a CAGR of 4.9% during the forecast period 2025-2031.
A Personal Watercraft (PWC), also known as a water scooter, is a small recreational watercraft that the rider sits or stands on, rather than being inside like a traditional boat. These watercraft use advanced propulsion technologies to provide high-speed water navigation, and are commonly used in leisure activities, tourism, and water sports competitions. They are typically compact, suitable for use on oceans, lakes, and other bodies of water, providing an exciting riding experience on the water.
The PWC market is categorized by engine displacement into several segments: below 800 CC, 800 CC-1000 CC, 1000 CC-1500 CC, and more than 1500 CC. Among these, the 1000 CC-1500 CC segment dominates the market, accounting for 64.9% of the global share. This range offers a balance of high power output and good handling, making it ideal for most recreational users.
Personal watercrafts are used in various applications, such as home/individual use, commercial use, and others. The home/individual use market holds significant importance, comprising approximately 45.8% of the global market. The growth of this market is closely linked to the increasing demand for water-based recreational activities and the improving economic capacity of consumers.
The personal watercraft (PWC) market is showing steady growth as demand for water-based recreational activities increases. With improvements in technology and a rising interest in water sports, the PWC market is expanding globally. North America, accounting for 74% of global market revenue, remains the largest consumer market. This region, especially countries like Japan, China, and India, is experiencing rapid growth driven by tourism and the increasing popularity of water sports.
Market Drivers
The increasing popularity of water-based recreational activities and the growing demand for leisure activities are key drivers of the PWC market. As living standards improve, more people are seeking outdoor water adventures, and personal watercrafts are an attractive option for enthusiasts. The ease of use and thrilling experience associated with PWCs make them a popular choice for younger consumers and families.
The rapid economic growth in Asia-Pacific, particularly in China and India, provides a strong growth momentum for the PWC market. As tourism flourishes, more tourists are opting for water-based activities, increasing the demand for personal watercraft. Coastal cities and tourist destinations are seeing rapid growth in commercial rental markets, further boosting PWC demand.
Additionally, advancements in PWC manufacturing technology, including better engine efficiency, fuel economy, and overall performance, are driving the market. Modern PWCs offer enhanced comfort, safety features, and increased reliability, contributing to a better user experience.
Government support and infrastructure development also create favorable conditions for the market. Many governments encourage water sports and tourism, offering subsidies and incentives that stimulate demand for PWCs.
Market Restraints
Despite the promising growth, the PWC market faces several challenges. High purchase costs and operating expenses remain a barrier to entry for many potential customers. While PWCs are more affordable than traditional boats, higher-end models and large engine displacement watercrafts are expensive, making them inaccessible to some consumers.
Furthermore, the market is becoming increasingly competitive. More brands and manufacturers, including new entrants and local players, are entering the market, intensifying competition. This results in price and quality differences that can influence consumer decisions.
Seasonal factors and weather conditions also affect the PWC market. In colder regions, PWC sales are concentrated during the warmer months, causing seasonal fluctuations in demand. Additionally, adverse weather conditions can limit the use of personal watercraft, impacting market growth potential.
Finally, environmental regulations are becoming stricter, which could affect the PWC industry. As environmental awareness rises globally, governments are imposing stricter emission standards and noise regulations. Manufacturers need to comply with these requirements, adding to production costs and research and development pressures.
Conclusion
In conclusion, the personal watercraft market is expanding globally, particularly in the Asia-Pacific region. As a thrilling and recreational water activity, PWCs have become an integral part of leisure for many individuals and families. However, challenges such as high purchase costs, intense market competition, and seasonal fluctuations need to be addressed.
Manufacturers must continue to innovate, improve product affordability, and meet the increasing demand for safety, comfort, and environmental responsibility. Enhancing brand recognition and customer service will help companies stand out in the competitive market.
With the global economy continuing to grow and water activities becoming more widespread, the personal watercraft market is set to continue its growth trajectory, becoming an important part of the global leisure and entertainment industry.
This report aims to provide a comprehensive presentation of the global market for Personal Watercraft, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Personal Watercraft by region & country, by Type, and by Application.
The Personal Watercraft market size, estimations, and forecasts are provided in terms of sales volume (Units) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Personal Watercraft.
Market Segmentation
By Company
BRP
Yamaha Motor
Kawasaki
KRASH Industries
Belassi
Sanjiang
HISON
Segment by Type
Below 800 CC
800 CC-1000CC
1000CC-1500CC
More than 1500CC
Segment by Application
Home/Individual Use
Commercial Use
Others
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia-Pacific
Europe
Germany
France
U.K.
Italy
Netherlands
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Personal Watercraft manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Sales, revenue of Personal Watercraft in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Sales, revenue of Personal Watercraft in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.

Index