The Market Reports

Synopsis
The global market for Portable Generator was estimated to be worth US$ 2121 million in 2024 and is forecast to a readjusted size of US$ 3214 million by 2031 with a CAGR of 6.5% during the forecast period 2025-2031.
This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on Portable Generator cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.
Portable generators are compact power devices that run on gasoline, diesel, or natural gas, providing temporary electricity during power outages or in locations without access to the grid. They are widely used for residential backup, outdoor camping, construction sites, emergency response, and small-scale commercial applications. With the increasing frequency of natural disasters, unstable power supply, and the growing popularity of outdoor lifestyles, the portable generator market continues to expand as a vital solution for reliable backup power. Modern portable generators are designed for low noise, high fuel efficiency, and easy operation, with some models offering multi-fuel compatibility and smart monitoring features to meet a variety of user needs.
Globally, the Portable Generators industry market is low concentrated as the manufacturing technology of Portable Generators is relatively matures than some high-tech equipment. And some enterprises, like Honda Power, Generac, Yamaha, LONCIN MOTOR, Zongshen Power, KOHLER, etc. are well-known for the wonderful performance of their Portable Generators and related services. The Top 5 players accounted for 69% of the Global Portable Generators revenue market share in 2024.
In this study, the revenue market for Portable Generators was divided into five geographic regions. US & Canada occupied the largest market share with 51% in 2024 in term of value. It is followed by Europe, and Asia-Pacific, while other regions have smaller market.
In terms of product types, gasoline generators hold the largest market share at approximately 68%, primarily due to their convenience and cost-effectiveness .
In the applications, the residential use segment holds significant importance in the Portable Generator market, comprising approximately 60% of the global market share. This segment's dominance is attributed to the increasing number of power outages in residential areas, particularly in regions affected by extreme weather conditions, such as hurricanes, storms, and other natural disasters. Portable Generators provide an affordable, easily accessible solution for homeowners who need a backup power source for essentials like lighting, refrigeration, heating, and medical equipment. And some consumers also use them for recreational purposes, such as camping, outdoor events, etc.
Market Driving Factors
Frequent Natural Disasters: Extreme weather events such as hurricanes and snowstorms lead to frequent power outages, driving the demand for portable generators
Rising Demand for Outdoor Activities and Camping: With the growing trend toward outdoor recreational activities, the demand for portable generators has risen significantly. Portable generators are widely used for camping, RVing, tailgating, and other outdoor events, as they provide a convenient and portable source of power for lighting, cooking, and powering electronics. As outdoor activities become increasingly popular, the need for portable power solutions will continue to drive market growth.
Construction Applications: The construction industry requires reliable temporary power sources for tools, machinery, and equipment. Portable generators are essential for construction sites, especially in remote areas where access to a permanent power grid is unavailable. As the construction and infrastructure development sector grows globally, the demand for portable generators will also increase.
This report aims to provide a comprehensive presentation of the global market for Portable Generator, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Portable Generator by region & country, by Type, and by Application.
The Portable Generator market size, estimations, and forecasts are provided in terms of sales volume (K Units) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Portable Generator.
Market Segmentation
By Company
Honda Power
Generac
Yamaha
LONCIN MOTOR
Zongshen Power
KOHLER
Cummins Power Systems
Champion
TTI
Honeywell
Sawafuji
United Power Technology
Wacker Neuson
Mi-T-M
Hyundai Power
Segment by Type
Diesel Type
Gasoline Type
Gas Type, etc.
Segment by Application
Residential
Commercial
Industrial
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia-Pacific
Europe
Germany
France
U.K.
Italy
Netherlands
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Portable Generator manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Sales, revenue of Portable Generator in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Sales, revenue of Portable Generator in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.

Index