The Market Reports

Synopsis
The global market for Programmatic Digital Out-Of-Home (Pdooh) was estimated to be worth US$ 1085 million in 2024 and is forecast to a readjusted size of US$ 10050 million by 2031 with a CAGR of 38.0% during the forecast period 2025-2031.
Programmatic digital out-of-home, also known as programmatic DOOH or pDOOH, refers to the automated buying, selling, and delivery of out-of-home advertising – that's ads on digital billboards and signage.
The main global Programmatic Digital Out-Of-Home (Pdooh) players include Ströer, Clear Channel, Focus Media, Lamar Advertising Company, OUTFRONT Media (CBS), etc. The top five Programmatic Digital Out-Of-Home (Pdooh) players account for approximately 39% of the total market. North America is the largest consumer market for Programmatic Digital Out-Of-Home (Pdooh), with a share about 46%, followed by Asia-Pacific. In terms of type, LED is the largest segment, with a share over 45%. And in terms of Vertical, the largest application is Entertainment, followed by Food & Beverage and Cosmetics.
This report aims to provide a comprehensive presentation of the global market for Programmatic Digital Out-Of-Home (Pdooh), focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Programmatic Digital Out-Of-Home (Pdooh) by region & country, by Type, and by Vertical.
The Programmatic Digital Out-Of-Home (Pdooh) market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Programmatic Digital Out-Of-Home (Pdooh).
Market Segmentation
By Company
JCDecaux
Clear Channel
Lamar Advertising Company
OUTFRONT Media (CBS)
Focus Media
Ströer
Daktronics
Neptune Retail Solutions
Crimtan
Blindspot
Segment by Type
Hardware LCD
Hardware LED
Solution (CMS)
Segment by Vertical
BFSI
IT & Telecommunications
Automobile & Transportation
Education
Food & Beverage
Cosmetics
Entertainment
Government & Public Utilities
Real Estate
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia-Pacific
Europe
Germany
France
U.K.
Italy
Netherlands
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Programmatic Digital Out-Of-Home (Pdooh) company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Vertical, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of Programmatic Digital Out-Of-Home (Pdooh) in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of Programmatic Digital Out-Of-Home (Pdooh) in country level. It provides sigmate data by Type, and by Vertical for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.

Index