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Proximity Marketing-Global Market Insights and Sales Trends 2025

Proximity Marketing-Global Market Insights and Sales Trends 2025

Publishing Date : Mar, 2025

License Type :
 

Report Code : 1845781

No of Pages : 103

Synopsis
Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so.
The global Proximity Marketing market size is expected to reach US$ 52070 million by 2029, growing at a CAGR of 13.1% from 2023 to 2029. The market is mainly driven by the significant applications of Proximity Marketing in various end use industries. The expanding demands from the Retail & E-Commerce, Healthcare, Infrastructural and BFSI, are propelling Proximity Marketing market. Wi-Fi, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the BLE Beacon segment is estimated at % CAGR for the next seven-year period.
North America held the largest share of the proximity marketing market in 2017, whereas APAC is expected to register the highest growth rate in this market between 2018 and 2023. The increase in smartphone penetration, availability of mobile Internet, growing use of mobile applications & mobile web, and introduction of 4G network by the carriers are some of the factors responsible for the dominance of North America in the market.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Proximity Marketing, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Proximity Marketing market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Proximity Marketing market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Proximity Marketing sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Proximity Marketing covered in this report include Google, Microsoft, Apple, Zebra Technologies, Qualcomm, Inmarket, Swirl Networks, Shopkick and Estimote, etc.
The global Proximity Marketing market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Google
Microsoft
Apple
Zebra Technologies
Qualcomm
Inmarket
Swirl Networks
Shopkick
Estimote
Unacast
Bluvision
Roximity
Proxama
Scanbuy
Global Proximity Marketing market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Proximity Marketing market, Segment by Type:
Wi-Fi
BLE Beacon
Near Field Communication (NFC)
GPS Geofencing
Others
Global Proximity Marketing market, by Application
Retail & E-Commerce
Healthcare
Infrastructural
BFSI
Others
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Proximity Marketing companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Index
1 Market Overview of Proximity Marketing
1.1 Proximity Marketing Market Overview
1.1.1 Proximity Marketing Product Scope
1.1.2 Proximity Marketing Market Status and Outlook
1.2 Global Proximity Marketing Market Size Overview by Region 2018 VS 2022 VS 2029
1.3 Global Proximity Marketing Market Size by Region (2018-2029)
1.4 Global Proximity Marketing Historic Market Size by Region (2018-2023)
1.5 Global Proximity Marketing Market Size Forecast by Region (2024-2029)
1.6 Key Regions, Proximity Marketing Market Size (2018-2029)
1.6.1 North America Proximity Marketing Market Size (2018-2029)
1.6.2 Europe Proximity Marketing Market Size (2018-2029)
1.6.3 Asia-Pacific Proximity Marketing Market Size (2018-2029)
1.6.4 Latin America Proximity Marketing Market Size (2018-2029)
1.6.5 Middle East & Africa Proximity Marketing Market Size (2018-2029)
2 Proximity Marketing Market by Type
2.1 Introduction
2.1.1 Wi-Fi
2.1.2 BLE Beacon
2.1.3 Near Field Communication (NFC)
2.1.4 GPS Geofencing
2.1.5 Others
2.2 Global Proximity Marketing Market Size by Type: 2018 VS 2022 VS 2029
2.2.1 Global Proximity Marketing Historic Market Size by Type (2018-2023)
2.2.2 Global Proximity Marketing Forecasted Market Size by Type (2024-2029)
2.3 Key Regions Market Size by Type
2.3.1 North America Proximity Marketing Revenue Breakdown by Type (2018-2029)
2.3.2 Europe Proximity Marketing Revenue Breakdown by Type (2018-2029)
2.3.3 Asia-Pacific Proximity Marketing Revenue Breakdown by Type (2018-2029)
2.3.4 Latin America Proximity Marketing Revenue Breakdown by Type (2018-2029)
2.3.5 Middle East and Africa Proximity Marketing Revenue Breakdown by Type (2018-2029)
3 Proximity Marketing Market Overview by Application
3.1 Introduction
3.1.1 Retail & E-Commerce
3.1.2 Healthcare
3.1.3 Infrastructural
3.1.4 BFSI
3.1.5 Others
3.2 Global Proximity Marketing Market Size by Application: 2018 VS 2022 VS 2029
3.2.1 Global Proximity Marketing Historic Market Size by Application (2018-2023)
3.2.2 Global Proximity Marketing Forecasted Market Size by Application (2024-2029)
3.3 Key Regions Market Size by Application
3.3.1 North America Proximity Marketing Revenue Breakdown by Application (2018-2029)
3.3.2 Europe Proximity Marketing Revenue Breakdown by Application (2018-2029)
3.3.3 Asia-Pacific Proximity Marketing Revenue Breakdown by Application (2018-2029)
3.3.4 Latin America Proximity Marketing Revenue Breakdown by Application (2018-2029)
3.3.5 Middle East and Africa Proximity Marketing Revenue Breakdown by Application (2018-2029)
4 Proximity Marketing Competition Analysis by Players
4.1 Global Proximity Marketing Market Size by Players (2018-2023)
4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Proximity Marketing as of 2022)
4.3 Date of Key Players Enter into Proximity Marketing Market
4.4 Global Top Players Proximity Marketing Headquarters and Area Served
4.5 Key Players Proximity Marketing Product Solution and Service
4.6 Competitive Status
4.6.1 Proximity Marketing Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles
5.1 Google
5.1.1 Google Profile
5.1.2 Google Main Business
5.1.3 Google Proximity Marketing Products, Services and Solutions
5.1.4 Google Proximity Marketing Revenue (US$ Million) & (2018-2023)
5.1.5 Google Recent Developments
5.2 Microsoft
5.2.1 Microsoft Profile
5.2.2 Microsoft Main Business
5.2.3 Microsoft Proximity Marketing Products, Services and Solutions
5.2.4 Microsoft Proximity Marketing Revenue (US$ Million) & (2018-2023)
5.2.5 Microsoft Recent Developments
5.3 Apple
5.3.1 Apple Profile
5.3.2 Apple Main Business
5.3.3 Apple Proximity Marketing Products, Services and Solutions
5.3.4 Apple Proximity Marketing Revenue (US$ Million) & (2018-2023)
5.3.5 Zebra Technologies Recent Developments
5.4 Zebra Technologies
5.4.1 Zebra Technologies Profile
5.4.2 Zebra Technologies Main Business
5.4.3 Zebra Technologies Proximity Marketing Products, Services and Solutions
5.4.4 Zebra Technologies Proximity Marketing Revenue (US$ Million) & (2018-2023)
5.4.5 Zebra Technologies Recent Developments
5.5 Qualcomm
5.5.1 Qualcomm Profile
5.5.2 Qualcomm Main Business
5.5.3 Qualcomm Proximity Marketing Products, Services and Solutions
5.5.4 Qualcomm Proximity Marketing Revenue (US$ Million) & (2018-2023)
5.5.5 Qualcomm Recent Developments
5.6 Inmarket
5.6.1 Inmarket Profile
5.6.2 Inmarket Main Business
5.6.3 Inmarket Proximity Marketing Products, Services and Solutions
5.6.4 Inmarket Proximity Marketing Revenue (US$ Million) & (2018-2023)
5.6.5 Inmarket Recent Developments
5.7 Swirl Networks
5.7.1 Swirl Networks Profile
5.7.2 Swirl Networks Main Business
5.7.3 Swirl Networks Proximity Marketing Products, Services and Solutions
5.7.4 Swirl Networks Proximity Marketing Revenue (US$ Million) & (2018-2023)
5.7.5 Swirl Networks Recent Developments
5.8 Shopkick
5.8.1 Shopkick Profile
5.8.2 Shopkick Main Business
5.8.3 Shopkick Proximity Marketing Products, Services and Solutions
5.8.4 Shopkick Proximity Marketing Revenue (US$ Million) & (2018-2023)
5.8.5 Shopkick Recent Developments
5.9 Estimote
5.9.1 Estimote Profile
5.9.2 Estimote Main Business
5.9.3 Estimote Proximity Marketing Products, Services and Solutions
5.9.4 Estimote Proximity Marketing Revenue (US$ Million) & (2018-2023)
5.9.5 Estimote Recent Developments
5.10 Unacast
5.10.1 Unacast Profile
5.10.2 Unacast Main Business
5.10.3 Unacast Proximity Marketing Products, Services and Solutions
5.10.4 Unacast Proximity Marketing Revenue (US$ Million) & (2018-2023)
5.10.5 Unacast Recent Developments
5.11 Bluvision
5.11.1 Bluvision Profile
5.11.2 Bluvision Main Business
5.11.3 Bluvision Proximity Marketing Products, Services and Solutions
5.11.4 Bluvision Proximity Marketing Revenue (US$ Million) & (2018-2023)
5.11.5 Bluvision Recent Developments
5.12 Roximity
5.12.1 Roximity Profile
5.12.2 Roximity Main Business
5.12.3 Roximity Proximity Marketing Products, Services and Solutions
5.12.4 Roximity Proximity Marketing Revenue (US$ Million) & (2018-2023)
5.12.5 Roximity Recent Developments
5.13 Proxama
5.13.1 Proxama Profile
5.13.2 Proxama Main Business
5.13.3 Proxama Proximity Marketing Products, Services and Solutions
5.13.4 Proxama Proximity Marketing Revenue (US$ Million) & (2018-2023)
5.13.5 Proxama Recent Developments
5.14 Scanbuy
5.14.1 Scanbuy Profile
5.14.2 Scanbuy Main Business
5.14.3 Scanbuy Proximity Marketing Products, Services and Solutions
5.14.4 Scanbuy Proximity Marketing Revenue (US$ Million) & (2018-2023)
5.14.5 Scanbuy Recent Developments
6 North America
6.1 North America Proximity Marketing Market Size by Country (2018-2029)
6.2 U.S.
6.3 Canada
7 Europe
7.1 Europe Proximity Marketing Market Size by Country (2018-2029)
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic Countries
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific Proximity Marketing Market Size by Region (2018-2029)
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America Proximity Marketing Market Size by Country (2018-2029)
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa Proximity Marketing Market Size by Country (2018-2029)
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 Proximity Marketing Market Dynamics
11.1 Proximity Marketing Industry Trends
11.2 Proximity Marketing Market Drivers
11.3 Proximity Marketing Market Challenges
11.4 Proximity Marketing Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List

Published By : QY Research

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