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Sales and Marketing Automation Software-Global Market Insights and Sales Trends 2025
Synopsis
Marketing automation software assists firms in developing, executing and tracking campaigns. Media buying and planning applications help with planning advertising campaigns involving traditional and digital media. Managers use these systems to automate workflows, manage collateral, track prospect behavior and qualify leads before they are passed to sales.
The global Sales and Marketing Automation Software market size is expected to reach US$ million by 2029, growing at a CAGR of % from 2023 to 2029. The market is mainly driven by the significant applications of Sales and Marketing Automation Software in various end use industries. The expanding demands from the SMEs and Large Enterprises, are propelling Sales and Marketing Automation Software market. On-premise, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Cloud-based segment is estimated at % CAGR for the next seven-year period.
Asia Pacific shows high growth potential for Sales and Marketing Automation Software market, driven by demand from China, the second largest economy with some signs of stabilising, the Sales and Marketing Automation Software market in China is forecast to reach US$ million by 2029, trailing a CAGR of % over the 2023-2029 period, while the U.S. market will reach US$ million by 2029, exhibiting a CAGR of % during the same period.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Sales and Marketing Automation Software, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Sales and Marketing Automation Software market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Sales and Marketing Automation Software market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Sales and Marketing Automation Software sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Sales and Marketing Automation Software covered in this report include Encharge, Envoke, Referrizer, EngageBay, Remarkety, SharpSpring from Constant Contact, MailerLite, PeppyBiz and InTouch Tool, etc.
The global Sales and Marketing Automation Software market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Encharge
Envoke
Referrizer
EngageBay
Remarkety
SharpSpring from Constant Contact
MailerLite
PeppyBiz
InTouch Tool
Sender
Platformly
Sendinblue
ReachMail
LeadFuze
Sendlane
ActiveCampaign
SALESmanago Marketing Automation
Omnisend
AdScale
Engage360
Thryv
Involve.me
Marsello
HubSpot Marketing Hub
Klaviyo
Global Sales and Marketing Automation Software market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Sales and Marketing Automation Software market, Segment by Type:
On-premise
Cloud-based
Global Sales and Marketing Automation Software market, by Application
SMEs
Large Enterprises
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Sales and Marketing Automation Software companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Marketing automation software assists firms in developing, executing and tracking campaigns. Media buying and planning applications help with planning advertising campaigns involving traditional and digital media. Managers use these systems to automate workflows, manage collateral, track prospect behavior and qualify leads before they are passed to sales.
The global Sales and Marketing Automation Software market size is expected to reach US$ million by 2029, growing at a CAGR of % from 2023 to 2029. The market is mainly driven by the significant applications of Sales and Marketing Automation Software in various end use industries. The expanding demands from the SMEs and Large Enterprises, are propelling Sales and Marketing Automation Software market. On-premise, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Cloud-based segment is estimated at % CAGR for the next seven-year period.
Asia Pacific shows high growth potential for Sales and Marketing Automation Software market, driven by demand from China, the second largest economy with some signs of stabilising, the Sales and Marketing Automation Software market in China is forecast to reach US$ million by 2029, trailing a CAGR of % over the 2023-2029 period, while the U.S. market will reach US$ million by 2029, exhibiting a CAGR of % during the same period.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Sales and Marketing Automation Software, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Sales and Marketing Automation Software market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Sales and Marketing Automation Software market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Sales and Marketing Automation Software sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Sales and Marketing Automation Software covered in this report include Encharge, Envoke, Referrizer, EngageBay, Remarkety, SharpSpring from Constant Contact, MailerLite, PeppyBiz and InTouch Tool, etc.
The global Sales and Marketing Automation Software market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Encharge
Envoke
Referrizer
EngageBay
Remarkety
SharpSpring from Constant Contact
MailerLite
PeppyBiz
InTouch Tool
Sender
Platformly
Sendinblue
ReachMail
LeadFuze
Sendlane
ActiveCampaign
SALESmanago Marketing Automation
Omnisend
AdScale
Engage360
Thryv
Involve.me
Marsello
HubSpot Marketing Hub
Klaviyo
Global Sales and Marketing Automation Software market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Sales and Marketing Automation Software market, Segment by Type:
On-premise
Cloud-based
Global Sales and Marketing Automation Software market, by Application
SMEs
Large Enterprises
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Sales and Marketing Automation Software companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Index1 Market Overview of Sales and Marketing Automation Software
1.1 Sales and Marketing Automation Software Market Overview
1.1.1 Sales and Marketing Automation Software Product Scope
1.1.2 Sales and Marketing Automation Software Market Status and Outlook
1.2 Global Sales and Marketing Automation Software Market Size Overview by Region 2018 VS 2022 VS 2029
1.3 Global Sales and Marketing Automation Software Market Size by Region (2018-2029)
1.4 Global Sales and Marketing Automation Software Historic Market Size by Region (2018-2023)
1.5 Global Sales and Marketing Automation Software Market Size Forecast by Region (2024-2029)
1.6 Key Regions, Sales and Marketing Automation Software Market Size (2018-2029)
1.6.1 North America Sales and Marketing Automation Software Market Size (2018-2029)
1.6.2 Europe Sales and Marketing Automation Software Market Size (2018-2029)
1.6.3 Asia-Pacific Sales and Marketing Automation Software Market Size (2018-2029)
1.6.4 Latin America Sales and Marketing Automation Software Market Size (2018-2029)
1.6.5 Middle East & Africa Sales and Marketing Automation Software Market Size (2018-2029)
2 Sales and Marketing Automation Software Market by Type
2.1 Introduction
2.1.1 On-premise
2.1.2 Cloud-based
2.2 Global Sales and Marketing Automation Software Market Size by Type: 2018 VS 2022 VS 2029
2.2.1 Global Sales and Marketing Automation Software Historic Market Size by Type (2018-2023)
2.2.2 Global Sales and Marketing Automation Software Forecasted Market Size by Type (2024-2029)
2.3 Key Regions Market Size by Type
2.3.1 North America Sales and Marketing Automation Software Revenue Breakdown by Type (2018-2029)
2.3.2 Europe Sales and Marketing Automation Software Revenue Breakdown by Type (2018-2029)
2.3.3 Asia-Pacific Sales and Marketing Automation Software Revenue Breakdown by Type (2018-2029)
2.3.4 Latin America Sales and Marketing Automation Software Revenue Breakdown by Type (2018-2029)
2.3.5 Middle East and Africa Sales and Marketing Automation Software Revenue Breakdown by Type (2018-2029)
3 Sales and Marketing Automation Software Market Overview by Application
3.1 Introduction
3.1.1 SMEs
3.1.2 Large Enterprises
3.2 Global Sales and Marketing Automation Software Market Size by Application: 2018 VS 2022 VS 2029
3.2.1 Global Sales and Marketing Automation Software Historic Market Size by Application (2018-2023)
3.2.2 Global Sales and Marketing Automation Software Forecasted Market Size by Application (2024-2029)
3.3 Key Regions Market Size by Application
3.3.1 North America Sales and Marketing Automation Software Revenue Breakdown by Application (2018-2029)
3.3.2 Europe Sales and Marketing Automation Software Revenue Breakdown by Application (2018-2029)
3.3.3 Asia-Pacific Sales and Marketing Automation Software Revenue Breakdown by Application (2018-2029)
3.3.4 Latin America Sales and Marketing Automation Software Revenue Breakdown by Application (2018-2029)
3.3.5 Middle East and Africa Sales and Marketing Automation Software Revenue Breakdown by Application (2018-2029)
4 Sales and Marketing Automation Software Competition Analysis by Players
4.1 Global Sales and Marketing Automation Software Market Size by Players (2018-2023)
4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Sales and Marketing Automation Software as of 2022)
4.3 Date of Key Players Enter into Sales and Marketing Automation Software Market
4.4 Global Top Players Sales and Marketing Automation Software Headquarters and Area Served
4.5 Key Players Sales and Marketing Automation Software Product Solution and Service
4.6 Competitive Status
4.6.1 Sales and Marketing Automation Software Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles
5.1 Encharge
5.1.1 Encharge Profile
5.1.2 Encharge Main Business
5.1.3 Encharge Sales and Marketing Automation Software Products, Services and Solutions
5.1.4 Encharge Sales and Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.1.5 Encharge Recent Developments
5.2 Envoke
5.2.1 Envoke Profile
5.2.2 Envoke Main Business
5.2.3 Envoke Sales and Marketing Automation Software Products, Services and Solutions
5.2.4 Envoke Sales and Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.2.5 Envoke Recent Developments
5.3 Referrizer
5.3.1 Referrizer Profile
5.3.2 Referrizer Main Business
5.3.3 Referrizer Sales and Marketing Automation Software Products, Services and Solutions
5.3.4 Referrizer Sales and Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.3.5 EngageBay Recent Developments
5.4 EngageBay
5.4.1 EngageBay Profile
5.4.2 EngageBay Main Business
5.4.3 EngageBay Sales and Marketing Automation Software Products, Services and Solutions
5.4.4 EngageBay Sales and Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.4.5 EngageBay Recent Developments
5.5 Remarkety
5.5.1 Remarkety Profile
5.5.2 Remarkety Main Business
5.5.3 Remarkety Sales and Marketing Automation Software Products, Services and Solutions
5.5.4 Remarkety Sales and Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.5.5 Remarkety Recent Developments
5.6 SharpSpring from Constant Contact
5.6.1 SharpSpring from Constant Contact Profile
5.6.2 SharpSpring from Constant Contact Main Business
5.6.3 SharpSpring from Constant Contact Sales and Marketing Automation Software Products, Services and Solutions
5.6.4 SharpSpring from Constant Contact Sales and Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.6.5 SharpSpring from Constant Contact Recent Developments
5.7 MailerLite
5.7.1 MailerLite Profile
5.7.2 MailerLite Main Business
5.7.3 MailerLite Sales and Marketing Automation Software Products, Services and Solutions
5.7.4 MailerLite Sales and Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.7.5 MailerLite Recent Developments
5.8 PeppyBiz
5.8.1 PeppyBiz Profile
5.8.2 PeppyBiz Main Business
5.8.3 PeppyBiz Sales and Marketing Automation Software Products, Services and Solutions
5.8.4 PeppyBiz Sales and Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.8.5 PeppyBiz Recent Developments
5.9 InTouch Tool
5.9.1 InTouch Tool Profile
5.9.2 InTouch Tool Main Business
5.9.3 InTouch Tool Sales and Marketing Automation Software Products, Services and Solutions
5.9.4 InTouch Tool Sales and Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.9.5 InTouch Tool Recent Developments
5.10 Sender
5.10.1 Sender Profile
5.10.2 Sender Main Business
5.10.3 Sender Sales and Marketing Automation Software Products, Services and Solutions
5.10.4 Sender Sales and Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.10.5 Sender Recent Developments
5.11 Platformly
5.11.1 Platformly Profile
5.11.2 Platformly Main Business
5.11.3 Platformly Sales and Marketing Automation Software Products, Services and Solutions
5.11.4 Platformly Sales and Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.11.5 Platformly Recent Developments
5.12 Sendinblue
5.12.1 Sendinblue Profile
5.12.2 Sendinblue Main Business
5.12.3 Sendinblue Sales and Marketing Automation Software Products, Services and Solutions
5.12.4 Sendinblue Sales and Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.12.5 Sendinblue Recent Developments
5.13 ReachMail
5.13.1 ReachMail Profile
5.13.2 ReachMail Main Business
5.13.3 ReachMail Sales and Marketing Automation Software Products, Services and Solutions
5.13.4 ReachMail Sales and Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.13.5 ReachMail Recent Developments
5.14 LeadFuze
5.14.1 LeadFuze Profile
5.14.2 LeadFuze Main Business
5.14.3 LeadFuze Sales and Marketing Automation Software Products, Services and Solutions
5.14.4 LeadFuze Sales and Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.14.5 LeadFuze Recent Developments
5.15 Sendlane
5.15.1 Sendlane Profile
5.15.2 Sendlane Main Business
5.15.3 Sendlane Sales and Marketing Automation Software Products, Services and Solutions
5.15.4 Sendlane Sales and Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.15.5 Sendlane Recent Developments
5.16 ActiveCampaign
5.16.1 ActiveCampaign Profile
5.16.2 ActiveCampaign Main Business
5.16.3 ActiveCampaign Sales and Marketing Automation Software Products, Services and Solutions
5.16.4 ActiveCampaign Sales and Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.16.5 ActiveCampaign Recent Developments
5.17 SALESmanago Marketing Automation
5.17.1 SALESmanago Marketing Automation Profile
5.17.2 SALESmanago Marketing Automation Main Business
5.17.3 SALESmanago Marketing Automation Sales and Marketing Automation Software Products, Services and Solutions
5.17.4 SALESmanago Marketing Automation Sales and Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.17.5 SALESmanago Marketing Automation Recent Developments
5.18 Omnisend
5.18.1 Omnisend Profile
5.18.2 Omnisend Main Business
5.18.3 Omnisend Sales and Marketing Automation Software Products, Services and Solutions
5.18.4 Omnisend Sales and Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.18.5 Omnisend Recent Developments
5.19 AdScale
5.19.1 AdScale Profile
5.19.2 AdScale Main Business
5.19.3 AdScale Sales and Marketing Automation Software Products, Services and Solutions
5.19.4 AdScale Sales and Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.19.5 AdScale Recent Developments
5.20 Engage360
5.20.1 Engage360 Profile
5.20.2 Engage360 Main Business
5.20.3 Engage360 Sales and Marketing Automation Software Products, Services and Solutions
5.20.4 Engage360 Sales and Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.20.5 Engage360 Recent Developments
5.21 Thryv
5.21.1 Thryv Profile
5.21.2 Thryv Main Business
5.21.3 Thryv Sales and Marketing Automation Software Products, Services and Solutions
5.21.4 Thryv Sales and Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.21.5 Thryv Recent Developments
5.22 Involve.me
5.22.1 Involve.me Profile
5.22.2 Involve.me Main Business
5.22.3 Involve.me Sales and Marketing Automation Software Products, Services and Solutions
5.22.4 Involve.me Sales and Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.22.5 Involve.me Recent Developments
5.23 Marsello
5.23.1 Marsello Profile
5.23.2 Marsello Main Business
5.23.3 Marsello Sales and Marketing Automation Software Products, Services and Solutions
5.23.4 Marsello Sales and Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.23.5 Marsello Recent Developments
5.24 HubSpot Marketing Hub
5.24.1 HubSpot Marketing Hub Profile
5.24.2 HubSpot Marketing Hub Main Business
5.24.3 HubSpot Marketing Hub Sales and Marketing Automation Software Products, Services and Solutions
5.24.4 HubSpot Marketing Hub Sales and Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.24.5 HubSpot Marketing Hub Recent Developments
5.25 Klaviyo
5.25.1 Klaviyo Profile
5.25.2 Klaviyo Main Business
5.25.3 Klaviyo Sales and Marketing Automation Software Products, Services and Solutions
5.25.4 Klaviyo Sales and Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.25.5 Klaviyo Recent Developments
6 North America
6.1 North America Sales and Marketing Automation Software Market Size by Country (2018-2029)
6.2 United States
6.3 Canada
7 Europe
7.1 Europe Sales and Marketing Automation Software Market Size by Country (2018-2029)
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic Countries
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific Sales and Marketing Automation Software Market Size by Region (2018-2029)
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America Sales and Marketing Automation Software Market Size by Country (2018-2029)
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa Sales and Marketing Automation Software Market Size by Country (2018-2029)
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 Sales and Marketing Automation Software Market Dynamics
11.1 Sales and Marketing Automation Software Industry Trends
11.2 Sales and Marketing Automation Software Market Drivers
11.3 Sales and Marketing Automation Software Market Challenges
11.4 Sales and Marketing Automation Software Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List
Published By : QY Research
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