The Market Reports

Synopsis
The global market for Smart Connected TV was estimated to be worth US$ 108980 million in 2024 and is forecast to a readjusted size of US$ 118330 million by 2031 with a CAGR of 1.2% during the forecast period 2025-2031.
This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on Smart Connected TV cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.
Smart Connected TV‌ (SC-TV) refers to a television system integrated with internet connectivity and interactive functionalities, enabling access to streaming services, on-demand content, and web-based applications.
Technology Upgrades & Ecosystem Integration
AI Empowerment: AI algorithms (e.g., personalized recommendations, voice interaction) become standard, with AI chip computing power continuously improving to support 4K/8K ultra-HD decoding and real-time rendering.
Multi-Screen Interaction & IoT Collaboration: Smart TVs act as home hubs, connecting with IoT devices (e.g., lighting, security systems) via protocols like Matter for whole-house smart control.
Display Technology Innovation: Mini LED, Micro LED, and flexible screens drive larger sizes (over 70 inches accounting for >30%) and higher contrast/energy efficiency.
‌Diversified Content & Services
Vertical Content Development: Integration of education, fitness, and healthcare content expands, with short videos and interactive live streams accounting for 45% of media forms.
Mature Paid Ecosystem: User payment habits solidify, with VIP subscriptions, pay-per-view, and targeted ad revenues surpassing traditional hardware sales profits.
‌Market Competition Landscape
Brand Polarization: Xiaomi and Huawei dominate 35% of the market with cost-effectiveness and ecosystems, while Hisense and TCL focus on high-end display technology.
Cross-Border Collaboration: Internet platforms (e.g., Tencent, iQiyi) partner with hardware manufacturers to co-develop OS, integrating content and user data.
This report aims to provide a comprehensive presentation of the global market for Smart Connected TV, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Smart Connected TV by region & country, by Type, and by Application.
The Smart Connected TV market size, estimations, and forecasts are provided in terms of sales volume (K Units) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Smart Connected TV.
Market Segmentation
By Company
Samsung Electronics
LG Electronics
TCL
Hisense
Sony
Skyworth
Foxconn (Sharp)
Xiaomi
Vizio
Haier
Panasonic
Changhong
Konka
Huawei
Segment by Type
32 inch
40 inch
42 inch
55 inch
≥60 inch
Segment by Application
Family
Public
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia-Pacific
Europe
Germany
France
U.K.
Italy
Netherlands
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Smart Connected TV manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Sales, revenue of Smart Connected TV in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Sales, revenue of Smart Connected TV in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.

Index