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Social Advertising Software-Global Market Insights and Sales Trends 2025
Synopsis
The social media advertisement market consists of promotional activities to connect with the audience to build the brand, increase sales, and drive website traffic on social media. Advertising refers to communication with the consumers of a product or a service. Social media advertising or marketing includes generating and sharing content on social media platforms such as Facebook, Twitter, and Instagram in order to accomplish marketing and branding goals. It comprises activities such as image updates, posting text, videos, and other content that driver user engagement.
The global Social Advertising Software market size is expected to reach US$ million by 2029, growing at a CAGR of % from 2023 to 2029. The market is mainly driven by the significant applications of Social Advertising Software in various end use industries. The expanding demands from the Small Business, Medium Business and Large Enterprises,, are propelling Social Advertising Software market. Cloud-Based, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the On-Premises segment is estimated at % CAGR for the next seven-year period.
North America market was the largest market for social media advertisement in 2019. Asia Pacific is expected to be the fastest-growing market during the forecast period.The advancement in technology is a major trend in the social media advertising market. Social media is likely to experience an increase in the adoption of technologies such as virtual reality (VR) and augmented reality (AR). These technologies help a social media advertising company to enhance their product appearance in order to attract more users. For instance, Sephora has incorporated AR features on its Facebook page to enhance user experience. Through this, a user can try different products and know if it works for them. This advancement will draw more audience and affect social media advertising positively.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Social Advertising Software, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Social Advertising Software market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Social Advertising Software market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Social Advertising Software sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Social Advertising Software covered in this report include Twitter, AdRoll, Facebook, MediaMath, Marin Software, Kenshoo, Adobe, Sprinklr and LinkedIn, etc.
The global Social Advertising Software market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Twitter
AdRoll
Facebook
MediaMath
Marin Software
Kenshoo
Adobe
Sprinklr
LinkedIn
4C Insights
Advertising Studio
Needls
WordStream
FastTony
Global Social Advertising Software market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Social Advertising Software market, Segment by Type:
Cloud-Based
On-Premises
Global Social Advertising Software market, by Application
Small Business
Medium Business
Large Enterprises
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Social Advertising Software companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
The social media advertisement market consists of promotional activities to connect with the audience to build the brand, increase sales, and drive website traffic on social media. Advertising refers to communication with the consumers of a product or a service. Social media advertising or marketing includes generating and sharing content on social media platforms such as Facebook, Twitter, and Instagram in order to accomplish marketing and branding goals. It comprises activities such as image updates, posting text, videos, and other content that driver user engagement.
The global Social Advertising Software market size is expected to reach US$ million by 2029, growing at a CAGR of % from 2023 to 2029. The market is mainly driven by the significant applications of Social Advertising Software in various end use industries. The expanding demands from the Small Business, Medium Business and Large Enterprises,, are propelling Social Advertising Software market. Cloud-Based, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the On-Premises segment is estimated at % CAGR for the next seven-year period.
North America market was the largest market for social media advertisement in 2019. Asia Pacific is expected to be the fastest-growing market during the forecast period.The advancement in technology is a major trend in the social media advertising market. Social media is likely to experience an increase in the adoption of technologies such as virtual reality (VR) and augmented reality (AR). These technologies help a social media advertising company to enhance their product appearance in order to attract more users. For instance, Sephora has incorporated AR features on its Facebook page to enhance user experience. Through this, a user can try different products and know if it works for them. This advancement will draw more audience and affect social media advertising positively.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Social Advertising Software, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Social Advertising Software market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Social Advertising Software market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Social Advertising Software sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Social Advertising Software covered in this report include Twitter, AdRoll, Facebook, MediaMath, Marin Software, Kenshoo, Adobe, Sprinklr and LinkedIn, etc.
The global Social Advertising Software market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
AdRoll
MediaMath
Marin Software
Kenshoo
Adobe
Sprinklr
4C Insights
Advertising Studio
Needls
WordStream
FastTony
Global Social Advertising Software market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Social Advertising Software market, Segment by Type:
Cloud-Based
On-Premises
Global Social Advertising Software market, by Application
Small Business
Medium Business
Large Enterprises
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Social Advertising Software companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Index1 Market Overview of Social Advertising Software
1.1 Social Advertising Software Market Overview
1.1.1 Social Advertising Software Product Scope
1.1.2 Social Advertising Software Market Status and Outlook
1.2 Global Social Advertising Software Market Size Overview by Region 2018 VS 2022 VS 2029
1.3 Global Social Advertising Software Market Size by Region (2018-2029)
1.4 Global Social Advertising Software Historic Market Size by Region (2018-2023)
1.5 Global Social Advertising Software Market Size Forecast by Region (2024-2029)
1.6 Key Regions, Social Advertising Software Market Size (2018-2029)
1.6.1 North America Social Advertising Software Market Size (2018-2029)
1.6.2 Europe Social Advertising Software Market Size (2018-2029)
1.6.3 Asia-Pacific Social Advertising Software Market Size (2018-2029)
1.6.4 Latin America Social Advertising Software Market Size (2018-2029)
1.6.5 Middle East & Africa Social Advertising Software Market Size (2018-2029)
2 Social Advertising Software Market by Type
2.1 Introduction
2.1.1 Cloud-Based
2.1.2 On-Premises
2.2 Global Social Advertising Software Market Size by Type: 2018 VS 2022 VS 2029
2.2.1 Global Social Advertising Software Historic Market Size by Type (2018-2023)
2.2.2 Global Social Advertising Software Forecasted Market Size by Type (2024-2029)
2.3 Key Regions Market Size by Type
2.3.1 North America Social Advertising Software Revenue Breakdown by Type (2018-2029)
2.3.2 Europe Social Advertising Software Revenue Breakdown by Type (2018-2029)
2.3.3 Asia-Pacific Social Advertising Software Revenue Breakdown by Type (2018-2029)
2.3.4 Latin America Social Advertising Software Revenue Breakdown by Type (2018-2029)
2.3.5 Middle East and Africa Social Advertising Software Revenue Breakdown by Type (2018-2029)
3 Social Advertising Software Market Overview by Application
3.1 Introduction
3.1.1 Small Business
3.1.2 Medium Business
3.1.3 Large Enterprises
3.2 Global Social Advertising Software Market Size by Application: 2018 VS 2022 VS 2029
3.2.1 Global Social Advertising Software Historic Market Size by Application (2018-2023)
3.2.2 Global Social Advertising Software Forecasted Market Size by Application (2024-2029)
3.3 Key Regions Market Size by Application
3.3.1 North America Social Advertising Software Revenue Breakdown by Application (2018-2029)
3.3.2 Europe Social Advertising Software Revenue Breakdown by Application (2018-2029)
3.3.3 Asia-Pacific Social Advertising Software Revenue Breakdown by Application (2018-2029)
3.3.4 Latin America Social Advertising Software Revenue Breakdown by Application (2018-2029)
3.3.5 Middle East and Africa Social Advertising Software Revenue Breakdown by Application (2018-2029)
4 Social Advertising Software Competition Analysis by Players
4.1 Global Social Advertising Software Market Size by Players (2018-2023)
4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Social Advertising Software as of 2022)
4.3 Date of Key Players Enter into Social Advertising Software Market
4.4 Global Top Players Social Advertising Software Headquarters and Area Served
4.5 Key Players Social Advertising Software Product Solution and Service
4.6 Competitive Status
4.6.1 Social Advertising Software Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles
5.1 Twitter
5.1.1 Twitter Profile
5.1.2 Twitter Main Business
5.1.3 Twitter Social Advertising Software Products, Services and Solutions
5.1.4 Twitter Social Advertising Software Revenue (US$ Million) & (2018-2023)
5.1.5 Twitter Recent Developments
5.2 AdRoll
5.2.1 AdRoll Profile
5.2.2 AdRoll Main Business
5.2.3 AdRoll Social Advertising Software Products, Services and Solutions
5.2.4 AdRoll Social Advertising Software Revenue (US$ Million) & (2018-2023)
5.2.5 AdRoll Recent Developments
5.3 Facebook
5.3.1 Facebook Profile
5.3.2 Facebook Main Business
5.3.3 Facebook Social Advertising Software Products, Services and Solutions
5.3.4 Facebook Social Advertising Software Revenue (US$ Million) & (2018-2023)
5.3.5 MediaMath Recent Developments
5.4 MediaMath
5.4.1 MediaMath Profile
5.4.2 MediaMath Main Business
5.4.3 MediaMath Social Advertising Software Products, Services and Solutions
5.4.4 MediaMath Social Advertising Software Revenue (US$ Million) & (2018-2023)
5.4.5 MediaMath Recent Developments
5.5 Marin Software
5.5.1 Marin Software Profile
5.5.2 Marin Software Main Business
5.5.3 Marin Software Social Advertising Software Products, Services and Solutions
5.5.4 Marin Software Social Advertising Software Revenue (US$ Million) & (2018-2023)
5.5.5 Marin Software Recent Developments
5.6 Kenshoo
5.6.1 Kenshoo Profile
5.6.2 Kenshoo Main Business
5.6.3 Kenshoo Social Advertising Software Products, Services and Solutions
5.6.4 Kenshoo Social Advertising Software Revenue (US$ Million) & (2018-2023)
5.6.5 Kenshoo Recent Developments
5.7 Adobe
5.7.1 Adobe Profile
5.7.2 Adobe Main Business
5.7.3 Adobe Social Advertising Software Products, Services and Solutions
5.7.4 Adobe Social Advertising Software Revenue (US$ Million) & (2018-2023)
5.7.5 Adobe Recent Developments
5.8 Sprinklr
5.8.1 Sprinklr Profile
5.8.2 Sprinklr Main Business
5.8.3 Sprinklr Social Advertising Software Products, Services and Solutions
5.8.4 Sprinklr Social Advertising Software Revenue (US$ Million) & (2018-2023)
5.8.5 Sprinklr Recent Developments
5.9 LinkedIn
5.9.1 LinkedIn Profile
5.9.2 LinkedIn Main Business
5.9.3 LinkedIn Social Advertising Software Products, Services and Solutions
5.9.4 LinkedIn Social Advertising Software Revenue (US$ Million) & (2018-2023)
5.9.5 LinkedIn Recent Developments
5.10 4C Insights
5.10.1 4C Insights Profile
5.10.2 4C Insights Main Business
5.10.3 4C Insights Social Advertising Software Products, Services and Solutions
5.10.4 4C Insights Social Advertising Software Revenue (US$ Million) & (2018-2023)
5.10.5 4C Insights Recent Developments
5.11 Advertising Studio
5.11.1 Advertising Studio Profile
5.11.2 Advertising Studio Main Business
5.11.3 Advertising Studio Social Advertising Software Products, Services and Solutions
5.11.4 Advertising Studio Social Advertising Software Revenue (US$ Million) & (2018-2023)
5.11.5 Advertising Studio Recent Developments
5.12 Needls
5.12.1 Needls Profile
5.12.2 Needls Main Business
5.12.3 Needls Social Advertising Software Products, Services and Solutions
5.12.4 Needls Social Advertising Software Revenue (US$ Million) & (2018-2023)
5.12.5 Needls Recent Developments
5.13 WordStream
5.13.1 WordStream Profile
5.13.2 WordStream Main Business
5.13.3 WordStream Social Advertising Software Products, Services and Solutions
5.13.4 WordStream Social Advertising Software Revenue (US$ Million) & (2018-2023)
5.13.5 WordStream Recent Developments
5.14 FastTony
5.14.1 FastTony Profile
5.14.2 FastTony Main Business
5.14.3 FastTony Social Advertising Software Products, Services and Solutions
5.14.4 FastTony Social Advertising Software Revenue (US$ Million) & (2018-2023)
5.14.5 FastTony Recent Developments
6 North America
6.1 North America Social Advertising Software Market Size by Country (2018-2029)
6.2 U.S.
6.3 Canada
7 Europe
7.1 Europe Social Advertising Software Market Size by Country (2018-2029)
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic Countries
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific Social Advertising Software Market Size by Region (2018-2029)
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America Social Advertising Software Market Size by Country (2018-2029)
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa Social Advertising Software Market Size by Country (2018-2029)
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 Social Advertising Software Market Dynamics
11.1 Social Advertising Software Industry Trends
11.2 Social Advertising Software Market Drivers
11.3 Social Advertising Software Market Challenges
11.4 Social Advertising Software Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List
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