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Video Games Advertising-Global Market Insights and Sales Trends 2025
Synopsis
Video games are electronic games that require a video device for the user interface of the game. The device can be a mobile display or a PC monitor, or a TV screen. Based on the electronic system employed, they are categorized in the form of platforms such as mobile, PC, and TV. Different types of games are available for a number of gaming platforms. Video games are available in two major formats - physical and digital. The physical format comes in the form of compact discs, which are used while playing the game. In the digital format, the game is downloaded and played.
The global Video Games Advertising market size is expected to reach US$ million by 2029, growing at a CAGR of % from 2023 to 2029. The market is mainly driven by the significant applications of Video Games Advertising in various end use industries. The expanding demands from the Commercial, Service Industry, Manufacturing Industry and Others, are propelling Video Games Advertising market. In-game Advertising, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Advergames segment is estimated at % CAGR for the next seven-year period.
According to the report, one of the major drivers for this market is Increasing growth of the HDR technology. HDR is a technology for displaying a wider range of color tones with more emphasis on details.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Video Games Advertising, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Video Games Advertising market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Video Games Advertising market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Video Games Advertising sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Video Games Advertising covered in this report include BrightRoll, Flurry, Google, InMobi, AppNexus, Byyd, Fiksu, IAD and Kiip, etc.
The global Video Games Advertising market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
BrightRoll
Flurry
Google
InMobi
AppNexus
Byyd
Fiksu
IAD
Kiip
Matomy Media
Millennial Media
Platform One
MobPartner
MoPub
Tapjoy
SpotXchange
Tremor Video
TubeMogul
Global Video Games Advertising market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Video Games Advertising market, Segment by Type:
In-game Advertising
Advergames
Others
Global Video Games Advertising market, by Application
Commercial
Service Industry
Manufacturing Industry
Others
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Video Games Advertising companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Video games are electronic games that require a video device for the user interface of the game. The device can be a mobile display or a PC monitor, or a TV screen. Based on the electronic system employed, they are categorized in the form of platforms such as mobile, PC, and TV. Different types of games are available for a number of gaming platforms. Video games are available in two major formats - physical and digital. The physical format comes in the form of compact discs, which are used while playing the game. In the digital format, the game is downloaded and played.
The global Video Games Advertising market size is expected to reach US$ million by 2029, growing at a CAGR of % from 2023 to 2029. The market is mainly driven by the significant applications of Video Games Advertising in various end use industries. The expanding demands from the Commercial, Service Industry, Manufacturing Industry and Others, are propelling Video Games Advertising market. In-game Advertising, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Advergames segment is estimated at % CAGR for the next seven-year period.
According to the report, one of the major drivers for this market is Increasing growth of the HDR technology. HDR is a technology for displaying a wider range of color tones with more emphasis on details.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Video Games Advertising, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Video Games Advertising market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Video Games Advertising market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Video Games Advertising sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Video Games Advertising covered in this report include BrightRoll, Flurry, Google, InMobi, AppNexus, Byyd, Fiksu, IAD and Kiip, etc.
The global Video Games Advertising market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
BrightRoll
Flurry
InMobi
AppNexus
Byyd
Fiksu
IAD
Kiip
Matomy Media
Millennial Media
Platform One
MobPartner
MoPub
Tapjoy
SpotXchange
Tremor Video
TubeMogul
Global Video Games Advertising market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Video Games Advertising market, Segment by Type:
In-game Advertising
Advergames
Others
Global Video Games Advertising market, by Application
Commercial
Service Industry
Manufacturing Industry
Others
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Video Games Advertising companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Index1 Market Overview of Video Games Advertising
1.1 Video Games Advertising Market Overview
1.1.1 Video Games Advertising Product Scope
1.1.2 Video Games Advertising Market Status and Outlook
1.2 Global Video Games Advertising Market Size Overview by Region 2018 VS 2022 VS 2029
1.3 Global Video Games Advertising Market Size by Region (2018-2029)
1.4 Global Video Games Advertising Historic Market Size by Region (2018-2023)
1.5 Global Video Games Advertising Market Size Forecast by Region (2024-2029)
1.6 Key Regions, Video Games Advertising Market Size (2018-2029)
1.6.1 North America Video Games Advertising Market Size (2018-2029)
1.6.2 Europe Video Games Advertising Market Size (2018-2029)
1.6.3 Asia-Pacific Video Games Advertising Market Size (2018-2029)
1.6.4 Latin America Video Games Advertising Market Size (2018-2029)
1.6.5 Middle East & Africa Video Games Advertising Market Size (2018-2029)
2 Video Games Advertising Market by Type
2.1 Introduction
2.1.1 In-game Advertising
2.1.2 Advergames
2.1.3 Others
2.2 Global Video Games Advertising Market Size by Type: 2018 VS 2022 VS 2029
2.2.1 Global Video Games Advertising Historic Market Size by Type (2018-2023)
2.2.2 Global Video Games Advertising Forecasted Market Size by Type (2024-2029)
2.3 Key Regions Market Size by Type
2.3.1 North America Video Games Advertising Revenue Breakdown by Type (2018-2029)
2.3.2 Europe Video Games Advertising Revenue Breakdown by Type (2018-2029)
2.3.3 Asia-Pacific Video Games Advertising Revenue Breakdown by Type (2018-2029)
2.3.4 Latin America Video Games Advertising Revenue Breakdown by Type (2018-2029)
2.3.5 Middle East and Africa Video Games Advertising Revenue Breakdown by Type (2018-2029)
3 Video Games Advertising Market Overview by Application
3.1 Introduction
3.1.1 Commercial
3.1.2 Service Industry
3.1.3 Manufacturing Industry
3.1.4 Others
3.2 Global Video Games Advertising Market Size by Application: 2018 VS 2022 VS 2029
3.2.1 Global Video Games Advertising Historic Market Size by Application (2018-2023)
3.2.2 Global Video Games Advertising Forecasted Market Size by Application (2024-2029)
3.3 Key Regions Market Size by Application
3.3.1 North America Video Games Advertising Revenue Breakdown by Application (2018-2029)
3.3.2 Europe Video Games Advertising Revenue Breakdown by Application (2018-2029)
3.3.3 Asia-Pacific Video Games Advertising Revenue Breakdown by Application (2018-2029)
3.3.4 Latin America Video Games Advertising Revenue Breakdown by Application (2018-2029)
3.3.5 Middle East and Africa Video Games Advertising Revenue Breakdown by Application (2018-2029)
4 Video Games Advertising Competition Analysis by Players
4.1 Global Video Games Advertising Market Size by Players (2018-2023)
4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Video Games Advertising as of 2022)
4.3 Date of Key Players Enter into Video Games Advertising Market
4.4 Global Top Players Video Games Advertising Headquarters and Area Served
4.5 Key Players Video Games Advertising Product Solution and Service
4.6 Competitive Status
4.6.1 Video Games Advertising Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles
5.1 BrightRoll
5.1.1 BrightRoll Profile
5.1.2 BrightRoll Main Business
5.1.3 BrightRoll Video Games Advertising Products, Services and Solutions
5.1.4 BrightRoll Video Games Advertising Revenue (US$ Million) & (2018-2023)
5.1.5 BrightRoll Recent Developments
5.2 Flurry
5.2.1 Flurry Profile
5.2.2 Flurry Main Business
5.2.3 Flurry Video Games Advertising Products, Services and Solutions
5.2.4 Flurry Video Games Advertising Revenue (US$ Million) & (2018-2023)
5.2.5 Flurry Recent Developments
5.3 Google
5.3.1 Google Profile
5.3.2 Google Main Business
5.3.3 Google Video Games Advertising Products, Services and Solutions
5.3.4 Google Video Games Advertising Revenue (US$ Million) & (2018-2023)
5.3.5 InMobi Recent Developments
5.4 InMobi
5.4.1 InMobi Profile
5.4.2 InMobi Main Business
5.4.3 InMobi Video Games Advertising Products, Services and Solutions
5.4.4 InMobi Video Games Advertising Revenue (US$ Million) & (2018-2023)
5.4.5 InMobi Recent Developments
5.5 AppNexus
5.5.1 AppNexus Profile
5.5.2 AppNexus Main Business
5.5.3 AppNexus Video Games Advertising Products, Services and Solutions
5.5.4 AppNexus Video Games Advertising Revenue (US$ Million) & (2018-2023)
5.5.5 AppNexus Recent Developments
5.6 Byyd
5.6.1 Byyd Profile
5.6.2 Byyd Main Business
5.6.3 Byyd Video Games Advertising Products, Services and Solutions
5.6.4 Byyd Video Games Advertising Revenue (US$ Million) & (2018-2023)
5.6.5 Byyd Recent Developments
5.7 Fiksu
5.7.1 Fiksu Profile
5.7.2 Fiksu Main Business
5.7.3 Fiksu Video Games Advertising Products, Services and Solutions
5.7.4 Fiksu Video Games Advertising Revenue (US$ Million) & (2018-2023)
5.7.5 Fiksu Recent Developments
5.8 IAD
5.8.1 IAD Profile
5.8.2 IAD Main Business
5.8.3 IAD Video Games Advertising Products, Services and Solutions
5.8.4 IAD Video Games Advertising Revenue (US$ Million) & (2018-2023)
5.8.5 IAD Recent Developments
5.9 Kiip
5.9.1 Kiip Profile
5.9.2 Kiip Main Business
5.9.3 Kiip Video Games Advertising Products, Services and Solutions
5.9.4 Kiip Video Games Advertising Revenue (US$ Million) & (2018-2023)
5.9.5 Kiip Recent Developments
5.10 Matomy Media
5.10.1 Matomy Media Profile
5.10.2 Matomy Media Main Business
5.10.3 Matomy Media Video Games Advertising Products, Services and Solutions
5.10.4 Matomy Media Video Games Advertising Revenue (US$ Million) & (2018-2023)
5.10.5 Matomy Media Recent Developments
5.11 Millennial Media
5.11.1 Millennial Media Profile
5.11.2 Millennial Media Main Business
5.11.3 Millennial Media Video Games Advertising Products, Services and Solutions
5.11.4 Millennial Media Video Games Advertising Revenue (US$ Million) & (2018-2023)
5.11.5 Millennial Media Recent Developments
5.12 Platform One
5.12.1 Platform One Profile
5.12.2 Platform One Main Business
5.12.3 Platform One Video Games Advertising Products, Services and Solutions
5.12.4 Platform One Video Games Advertising Revenue (US$ Million) & (2018-2023)
5.12.5 Platform One Recent Developments
5.13 MobPartner
5.13.1 MobPartner Profile
5.13.2 MobPartner Main Business
5.13.3 MobPartner Video Games Advertising Products, Services and Solutions
5.13.4 MobPartner Video Games Advertising Revenue (US$ Million) & (2018-2023)
5.13.5 MobPartner Recent Developments
5.14 MoPub
5.14.1 MoPub Profile
5.14.2 MoPub Main Business
5.14.3 MoPub Video Games Advertising Products, Services and Solutions
5.14.4 MoPub Video Games Advertising Revenue (US$ Million) & (2018-2023)
5.14.5 MoPub Recent Developments
5.15 Tapjoy
5.15.1 Tapjoy Profile
5.15.2 Tapjoy Main Business
5.15.3 Tapjoy Video Games Advertising Products, Services and Solutions
5.15.4 Tapjoy Video Games Advertising Revenue (US$ Million) & (2018-2023)
5.15.5 Tapjoy Recent Developments
5.16 SpotXchange
5.16.1 SpotXchange Profile
5.16.2 SpotXchange Main Business
5.16.3 SpotXchange Video Games Advertising Products, Services and Solutions
5.16.4 SpotXchange Video Games Advertising Revenue (US$ Million) & (2018-2023)
5.16.5 SpotXchange Recent Developments
5.17 Tremor Video
5.17.1 Tremor Video Profile
5.17.2 Tremor Video Main Business
5.17.3 Tremor Video Video Games Advertising Products, Services and Solutions
5.17.4 Tremor Video Video Games Advertising Revenue (US$ Million) & (2018-2023)
5.17.5 Tremor Video Recent Developments
5.18 TubeMogul
5.18.1 TubeMogul Profile
5.18.2 TubeMogul Main Business
5.18.3 TubeMogul Video Games Advertising Products, Services and Solutions
5.18.4 TubeMogul Video Games Advertising Revenue (US$ Million) & (2018-2023)
5.18.5 TubeMogul Recent Developments
6 North America
6.1 North America Video Games Advertising Market Size by Country (2018-2029)
6.2 U.S.
6.3 Canada
7 Europe
7.1 Europe Video Games Advertising Market Size by Country (2018-2029)
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic Countries
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific Video Games Advertising Market Size by Region (2018-2029)
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America Video Games Advertising Market Size by Country (2018-2029)
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa Video Games Advertising Market Size by Country (2018-2029)
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 Video Games Advertising Market Dynamics
11.1 Video Games Advertising Industry Trends
11.2 Video Games Advertising Market Drivers
11.3 Video Games Advertising Market Challenges
11.4 Video Games Advertising Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List
Published By : QY Research
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