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Whole of Life Assurance-Global Market Insights and Sales Trends 2025
Synopsis
Whole of Life Assurance is a life insurance policy which is guaranteed to remain in force for theinsured's entire lifetime, provided required premiums are paid, or to the maturity date.
The global Whole of Life Assurance market size is expected to reach US$ million by 2029, growing at a CAGR of % from 2023 to 2029. The market is mainly driven by the significant applications of Whole of Life Assurance in various end use industries. The expanding demands from the Agency, Brokers, Bancassurance and Digital and Direct Channels, are propelling Whole of Life Assurance market. Non-participating Whole Life, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Participating Whole Life segment is estimated at % CAGR for the next seven-year period.
Asia Pacific shows high growth potential for Whole of Life Assurance market, driven by demand from China, the second largest economy with some signs of stabilising, the Whole of Life Assurance market in China is forecast to reach US$ million by 2029, trailing a CAGR of % over the 2023-2029 period, while the U.S. market will reach US$ million by 2029, exhibiting a CAGR of % during the same period.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Whole of Life Assurance, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Whole of Life Assurance market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Whole of Life Assurance market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Whole of Life Assurance sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Whole of Life Assurance covered in this report include Allianz, AXA, Generali, Ping An Insurance, China Life Insurance, Prudential PLC, Munich Re, Zurich Insurance and Nippon Life Insurance, etc.
The global Whole of Life Assurance market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Allianz
AXA
Generali
Ping An Insurance
China Life Insurance
Prudential PLC
Munich Re
Zurich Insurance
Nippon Life Insurance
Japan Post Holdings
Berkshire Hathaway
Metlife
Manulife Financial
CPIC
Chubb
AIG
Aviva
Allstate
Swiss RE
Prudential Financial
Travelers
AIA
Aflac
Legal and General
Global Whole of Life Assurance market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Whole of Life Assurance market, Segment by Type:
Non-participating Whole Life
Participating Whole Life
Other
Global Whole of Life Assurance market, by Application
Agency
Brokers
Bancassurance
Digital and Direct Channels
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Whole of Life Assurance companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Whole of Life Assurance is a life insurance policy which is guaranteed to remain in force for theinsured's entire lifetime, provided required premiums are paid, or to the maturity date.
The global Whole of Life Assurance market size is expected to reach US$ million by 2029, growing at a CAGR of % from 2023 to 2029. The market is mainly driven by the significant applications of Whole of Life Assurance in various end use industries. The expanding demands from the Agency, Brokers, Bancassurance and Digital and Direct Channels, are propelling Whole of Life Assurance market. Non-participating Whole Life, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Participating Whole Life segment is estimated at % CAGR for the next seven-year period.
Asia Pacific shows high growth potential for Whole of Life Assurance market, driven by demand from China, the second largest economy with some signs of stabilising, the Whole of Life Assurance market in China is forecast to reach US$ million by 2029, trailing a CAGR of % over the 2023-2029 period, while the U.S. market will reach US$ million by 2029, exhibiting a CAGR of % during the same period.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Whole of Life Assurance, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Whole of Life Assurance market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Whole of Life Assurance market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Whole of Life Assurance sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Whole of Life Assurance covered in this report include Allianz, AXA, Generali, Ping An Insurance, China Life Insurance, Prudential PLC, Munich Re, Zurich Insurance and Nippon Life Insurance, etc.
The global Whole of Life Assurance market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Allianz
AXA
Generali
Ping An Insurance
China Life Insurance
Prudential PLC
Munich Re
Zurich Insurance
Nippon Life Insurance
Japan Post Holdings
Berkshire Hathaway
Metlife
Manulife Financial
CPIC
Chubb
AIG
Aviva
Allstate
Swiss RE
Prudential Financial
Travelers
AIA
Aflac
Legal and General
Global Whole of Life Assurance market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Whole of Life Assurance market, Segment by Type:
Non-participating Whole Life
Participating Whole Life
Other
Global Whole of Life Assurance market, by Application
Agency
Brokers
Bancassurance
Digital and Direct Channels
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Whole of Life Assurance companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Index1 Market Overview of Whole of Life Assurance
1.1 Whole of Life Assurance Market Overview
1.1.1 Whole of Life Assurance Product Scope
1.1.2 Whole of Life Assurance Market Status and Outlook
1.2 Global Whole of Life Assurance Market Size Overview by Region 2018 VS 2022 VS 2029
1.3 Global Whole of Life Assurance Market Size by Region (2018-2029)
1.4 Global Whole of Life Assurance Historic Market Size by Region (2018-2023)
1.5 Global Whole of Life Assurance Market Size Forecast by Region (2024-2029)
1.6 Key Regions, Whole of Life Assurance Market Size (2018-2029)
1.6.1 North America Whole of Life Assurance Market Size (2018-2029)
1.6.2 Europe Whole of Life Assurance Market Size (2018-2029)
1.6.3 Asia-Pacific Whole of Life Assurance Market Size (2018-2029)
1.6.4 Latin America Whole of Life Assurance Market Size (2018-2029)
1.6.5 Middle East & Africa Whole of Life Assurance Market Size (2018-2029)
2 Whole of Life Assurance Market by Type
2.1 Introduction
2.1.1 Non-participating Whole Life
2.1.2 Participating Whole Life
2.1.3 Other
2.2 Global Whole of Life Assurance Market Size by Type: 2018 VS 2022 VS 2029
2.2.1 Global Whole of Life Assurance Historic Market Size by Type (2018-2023)
2.2.2 Global Whole of Life Assurance Forecasted Market Size by Type (2024-2029)
2.3 Key Regions Market Size by Type
2.3.1 North America Whole of Life Assurance Revenue Breakdown by Type (2018-2029)
2.3.2 Europe Whole of Life Assurance Revenue Breakdown by Type (2018-2029)
2.3.3 Asia-Pacific Whole of Life Assurance Revenue Breakdown by Type (2018-2029)
2.3.4 Latin America Whole of Life Assurance Revenue Breakdown by Type (2018-2029)
2.3.5 Middle East and Africa Whole of Life Assurance Revenue Breakdown by Type (2018-2029)
3 Whole of Life Assurance Market Overview by Application
3.1 Introduction
3.1.1 Agency
3.1.2 Brokers
3.1.3 Bancassurance
3.1.4 Digital and Direct Channels
3.2 Global Whole of Life Assurance Market Size by Application: 2018 VS 2022 VS 2029
3.2.1 Global Whole of Life Assurance Historic Market Size by Application (2018-2023)
3.2.2 Global Whole of Life Assurance Forecasted Market Size by Application (2024-2029)
3.3 Key Regions Market Size by Application
3.3.1 North America Whole of Life Assurance Revenue Breakdown by Application (2018-2029)
3.3.2 Europe Whole of Life Assurance Revenue Breakdown by Application (2018-2029)
3.3.3 Asia-Pacific Whole of Life Assurance Revenue Breakdown by Application (2018-2029)
3.3.4 Latin America Whole of Life Assurance Revenue Breakdown by Application (2018-2029)
3.3.5 Middle East and Africa Whole of Life Assurance Revenue Breakdown by Application (2018-2029)
4 Whole of Life Assurance Competition Analysis by Players
4.1 Global Whole of Life Assurance Market Size by Players (2018-2023)
4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Whole of Life Assurance as of 2022)
4.3 Date of Key Players Enter into Whole of Life Assurance Market
4.4 Global Top Players Whole of Life Assurance Headquarters and Area Served
4.5 Key Players Whole of Life Assurance Product Solution and Service
4.6 Competitive Status
4.6.1 Whole of Life Assurance Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles
5.1 Allianz
5.1.1 Allianz Profile
5.1.2 Allianz Main Business
5.1.3 Allianz Whole of Life Assurance Products, Services and Solutions
5.1.4 Allianz Whole of Life Assurance Revenue (US$ Million) & (2018-2023)
5.1.5 Allianz Recent Developments
5.2 AXA
5.2.1 AXA Profile
5.2.2 AXA Main Business
5.2.3 AXA Whole of Life Assurance Products, Services and Solutions
5.2.4 AXA Whole of Life Assurance Revenue (US$ Million) & (2018-2023)
5.2.5 AXA Recent Developments
5.3 Generali
5.3.1 Generali Profile
5.3.2 Generali Main Business
5.3.3 Generali Whole of Life Assurance Products, Services and Solutions
5.3.4 Generali Whole of Life Assurance Revenue (US$ Million) & (2018-2023)
5.3.5 Ping An Insurance Recent Developments
5.4 Ping An Insurance
5.4.1 Ping An Insurance Profile
5.4.2 Ping An Insurance Main Business
5.4.3 Ping An Insurance Whole of Life Assurance Products, Services and Solutions
5.4.4 Ping An Insurance Whole of Life Assurance Revenue (US$ Million) & (2018-2023)
5.4.5 Ping An Insurance Recent Developments
5.5 China Life Insurance
5.5.1 China Life Insurance Profile
5.5.2 China Life Insurance Main Business
5.5.3 China Life Insurance Whole of Life Assurance Products, Services and Solutions
5.5.4 China Life Insurance Whole of Life Assurance Revenue (US$ Million) & (2018-2023)
5.5.5 China Life Insurance Recent Developments
5.6 Prudential PLC
5.6.1 Prudential PLC Profile
5.6.2 Prudential PLC Main Business
5.6.3 Prudential PLC Whole of Life Assurance Products, Services and Solutions
5.6.4 Prudential PLC Whole of Life Assurance Revenue (US$ Million) & (2018-2023)
5.6.5 Prudential PLC Recent Developments
5.7 Munich Re
5.7.1 Munich Re Profile
5.7.2 Munich Re Main Business
5.7.3 Munich Re Whole of Life Assurance Products, Services and Solutions
5.7.4 Munich Re Whole of Life Assurance Revenue (US$ Million) & (2018-2023)
5.7.5 Munich Re Recent Developments
5.8 Zurich Insurance
5.8.1 Zurich Insurance Profile
5.8.2 Zurich Insurance Main Business
5.8.3 Zurich Insurance Whole of Life Assurance Products, Services and Solutions
5.8.4 Zurich Insurance Whole of Life Assurance Revenue (US$ Million) & (2018-2023)
5.8.5 Zurich Insurance Recent Developments
5.9 Nippon Life Insurance
5.9.1 Nippon Life Insurance Profile
5.9.2 Nippon Life Insurance Main Business
5.9.3 Nippon Life Insurance Whole of Life Assurance Products, Services and Solutions
5.9.4 Nippon Life Insurance Whole of Life Assurance Revenue (US$ Million) & (2018-2023)
5.9.5 Nippon Life Insurance Recent Developments
5.10 Japan Post Holdings
5.10.1 Japan Post Holdings Profile
5.10.2 Japan Post Holdings Main Business
5.10.3 Japan Post Holdings Whole of Life Assurance Products, Services and Solutions
5.10.4 Japan Post Holdings Whole of Life Assurance Revenue (US$ Million) & (2018-2023)
5.10.5 Japan Post Holdings Recent Developments
5.11 Berkshire Hathaway
5.11.1 Berkshire Hathaway Profile
5.11.2 Berkshire Hathaway Main Business
5.11.3 Berkshire Hathaway Whole of Life Assurance Products, Services and Solutions
5.11.4 Berkshire Hathaway Whole of Life Assurance Revenue (US$ Million) & (2018-2023)
5.11.5 Berkshire Hathaway Recent Developments
5.12 Metlife
5.12.1 Metlife Profile
5.12.2 Metlife Main Business
5.12.3 Metlife Whole of Life Assurance Products, Services and Solutions
5.12.4 Metlife Whole of Life Assurance Revenue (US$ Million) & (2018-2023)
5.12.5 Metlife Recent Developments
5.13 Manulife Financial
5.13.1 Manulife Financial Profile
5.13.2 Manulife Financial Main Business
5.13.3 Manulife Financial Whole of Life Assurance Products, Services and Solutions
5.13.4 Manulife Financial Whole of Life Assurance Revenue (US$ Million) & (2018-2023)
5.13.5 Manulife Financial Recent Developments
5.14 CPIC
5.14.1 CPIC Profile
5.14.2 CPIC Main Business
5.14.3 CPIC Whole of Life Assurance Products, Services and Solutions
5.14.4 CPIC Whole of Life Assurance Revenue (US$ Million) & (2018-2023)
5.14.5 CPIC Recent Developments
5.15 Chubb
5.15.1 Chubb Profile
5.15.2 Chubb Main Business
5.15.3 Chubb Whole of Life Assurance Products, Services and Solutions
5.15.4 Chubb Whole of Life Assurance Revenue (US$ Million) & (2018-2023)
5.15.5 Chubb Recent Developments
5.16 AIG
5.16.1 AIG Profile
5.16.2 AIG Main Business
5.16.3 AIG Whole of Life Assurance Products, Services and Solutions
5.16.4 AIG Whole of Life Assurance Revenue (US$ Million) & (2018-2023)
5.16.5 AIG Recent Developments
5.17 Aviva
5.17.1 Aviva Profile
5.17.2 Aviva Main Business
5.17.3 Aviva Whole of Life Assurance Products, Services and Solutions
5.17.4 Aviva Whole of Life Assurance Revenue (US$ Million) & (2018-2023)
5.17.5 Aviva Recent Developments
5.18 Allstate
5.18.1 Allstate Profile
5.18.2 Allstate Main Business
5.18.3 Allstate Whole of Life Assurance Products, Services and Solutions
5.18.4 Allstate Whole of Life Assurance Revenue (US$ Million) & (2018-2023)
5.18.5 Allstate Recent Developments
5.19 Swiss RE
5.19.1 Swiss RE Profile
5.19.2 Swiss RE Main Business
5.19.3 Swiss RE Whole of Life Assurance Products, Services and Solutions
5.19.4 Swiss RE Whole of Life Assurance Revenue (US$ Million) & (2018-2023)
5.19.5 Swiss RE Recent Developments
5.20 Prudential Financial
5.20.1 Prudential Financial Profile
5.20.2 Prudential Financial Main Business
5.20.3 Prudential Financial Whole of Life Assurance Products, Services and Solutions
5.20.4 Prudential Financial Whole of Life Assurance Revenue (US$ Million) & (2018-2023)
5.20.5 Prudential Financial Recent Developments
5.21 Travelers
5.21.1 Travelers Profile
5.21.2 Travelers Main Business
5.21.3 Travelers Whole of Life Assurance Products, Services and Solutions
5.21.4 Travelers Whole of Life Assurance Revenue (US$ Million) & (2018-2023)
5.21.5 Travelers Recent Developments
5.22 AIA
5.22.1 AIA Profile
5.22.2 AIA Main Business
5.22.3 AIA Whole of Life Assurance Products, Services and Solutions
5.22.4 AIA Whole of Life Assurance Revenue (US$ Million) & (2018-2023)
5.22.5 AIA Recent Developments
5.23 Aflac
5.23.1 Aflac Profile
5.23.2 Aflac Main Business
5.23.3 Aflac Whole of Life Assurance Products, Services and Solutions
5.23.4 Aflac Whole of Life Assurance Revenue (US$ Million) & (2018-2023)
5.23.5 Aflac Recent Developments
5.24 Legal and General
5.24.1 Legal and General Profile
5.24.2 Legal and General Main Business
5.24.3 Legal and General Whole of Life Assurance Products, Services and Solutions
5.24.4 Legal and General Whole of Life Assurance Revenue (US$ Million) & (2018-2023)
5.24.5 Legal and General Recent Developments
6 North America
6.1 North America Whole of Life Assurance Market Size by Country (2018-2029)
6.2 U.S.
6.3 Canada
7 Europe
7.1 Europe Whole of Life Assurance Market Size by Country (2018-2029)
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic Countries
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific Whole of Life Assurance Market Size by Region (2018-2029)
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America Whole of Life Assurance Market Size by Country (2018-2029)
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa Whole of Life Assurance Market Size by Country (2018-2029)
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 Whole of Life Assurance Market Dynamics
11.1 Whole of Life Assurance Industry Trends
11.2 Whole of Life Assurance Market Drivers
11.3 Whole of Life Assurance Market Challenges
11.4 Whole of Life Assurance Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List
Published By : QY Research
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