The Market Reports

Synopsis
The global market for Women's Underwear was estimated to be worth US$ 41420 million in 2024 and is forecast to a readjusted size of US$ 60010 million by 2031 with a CAGR of 5.6% during the forecast period 2025-2031.
Women's underwear refers to intimate clothing designed specifically for women, providing support, comfort, and coverage. It includes various types such as bras, panties, shapewear, camisoles, and sleepwear. The women's underwear described in this report is a narrow concept, that is, it only includes bra products.Modern women's underwear combines functionality with aesthetics, using innovative materials and designs to ensure breathability, flexibility, and a perfect fit while also reflecting personal style and fashion trends.
The global Women's Underwear market is experiencing continuous growth, driven by increasing consumer health awareness, evolving fashion aesthetics, technological advancements in fabric innovation, and expanding retail channels. As economic and cultural shifts occur, Women's Underwear has transformed from a basic necessity into a blend of functionality, fashion, and comfort.
By product type, the market is segmented into ordinary Women's Underwear, nursing Women's Underwear, body shaping Women's Underwear, sports Women's Underwear, and others. Among these, sports Women's Underwear is seeing the fastest growth due to the rising popularity of fitness culture and the “athleisure” trend. Consumers demand high-support, breathable, and stylish options for both exercise and daily wear. Body shaping Women's Underwear is also expanding, especially in Asia and Europe, where demand for premium shapewear is high. Nursing Women's Underwear is growing steadily, fueled by increasing maternal health awareness and changing childbirth trends.
In terms of retail channels, the Women's Underwear market is shifting toward an omnichannel approach. Shopping centers, specialty stores, and supermarkets remain dominant, particularly for premium brands where in-store fitting experiences matter. However, e-commerce and social media sales are booming, with platforms like live-streaming, social commerce, and direct-to-consumer (DTC) models reshaping consumer engagement. China, the U.S., and Europe are leading the surge in online Women's Underwear sales.
Regionally, North America and Europe are mature markets with a strong preference for branded, high-end, and sustainable Women's Underwear. Asia-Pacific, particularly China and India, holds immense growth potential, driven by rising disposable income, shifting cultural norms, and new brand entrants. Latin America and the Middle East are also expanding, with high-end Women's Underwear demand in the Middle East growing due to cultural and religious preferences for customized and luxury intimate wear.
Looking ahead, smart Women's Underwear, sustainable fabrics, and personalized customization will shape the industry. AI-driven fit customization, 3D body scanning, and data-driven fabric innovations will enhance the consumer experience. Additionally, as sustainability becomes a priority, brands are incorporating recycled fibers, bamboo fabrics, and organic cotton to align with green consumption trends.
This report aims to provide a comprehensive presentation of the global market for Women's Underwear, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Women's Underwear by region & country, by Type, and by Distribution Channel.
The Women's Underwear market size, estimations, and forecasts are provided in terms of sales volume (M Units) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Women's Underwear.
Market Segmentation
By Company
Victoria's Secret
Triumph International
Hanes Brands
Fruit of Loom
American EagleOutfitters
Nike
Fast Retailing
Lululemon Athletica
Adidas
Calzedonia
Marks & Spencer
Ubras
Jockey
Wacoal
NEIWAI
Delta Galil
PVH
ThirdLove
Huijie (Maniform Lingerie)
Page Industries
Cosmo Lady
Aimer
Gunze
Embrygroup
Lise Charmel
Wolf Lingerie
Gujin
Segment by Type
Ordinary Lingerie
Nursing Lingerie
Body Shaping Lingerie
Sports Lingerie
Other
Segment by Distribution Channel
Shopping Mall/Department Store
Specialty Store
Supermarket
Online Sales
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia-Pacific
Europe
Germany
France
U.K.
Italy
Netherlands
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Women's Underwear manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Distribution Channel, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Sales, revenue of Women's Underwear in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Sales, revenue of Women's Underwear in country level. It provides sigmate data by Type, and by Distribution Channel for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.

Index