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Automotive Augmented Reality-Global Market Insights and Sales Trends 2025

Automotive Augmented Reality-Global Market Insights and Sales Trends 2025

Publishing Date : Mar, 2025

License Type :
 

Report Code : 1821212

No of Pages : 110

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Synopsis

AR in vehicles is an advanced version of the existing HUD systems. It ensures that the pertinent information is situationally and sometimes interactively displayed in front of the driver. The information is displayed in a slightly distant field of vision as convenient — either on the windshield or another transparent screen placed nearby.

The global Automotive Augmented Reality market size is expected to reach US$ 5726.6 million by 2029, growing at a CAGR of 17.6% from 2023 to 2029. The market is mainly driven by the significant applications of Automotive Augmented Reality in various end use industries.

The expanding demands from the Passenger Vehicle and Commercial Vehicle, are propelling Automotive Augmented Reality market. AR HUD Navigation, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the AR HUD ACC segment is estimated at % CAGR for the next seven-year period.

Automotive is a key driver of this industry. According to data from the World Automobile Organization (OICA), global automobile production and sales in 2017 reached their peak in the past 10 years, at 97.3 million and 95.89 million respectively. In 2018, the global economic expansion ended, and the global auto market declined as a whole. In 2022, there will wear units 81.6 million vehicles in the world. At present, more than 90% of the world's automobiles are concentrated in the three continents of Asia, Europe and North America, of which Asia automobile production accounts for 56% of the world, Europe accounts for 20%, and North America accounts for 16%. The world major automobile producing countries include China, the United States, Japan, South Korea, Germany, India, Mexico, and other countries; among them, China is the largest automobile producing country in the world, accounting for about 32%. Japan is the world's largest car exporter, exporting more than 3.5 million vehicles in 2022.

Report Objectives

This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Automotive Augmented Reality, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.

Key Features of The Study:

This report provides in-depth analysis of the global Automotive Augmented Reality market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.

This report profiles key players in the global Automotive Augmented Reality market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Automotive Augmented Reality sales data, market share and ranking.

This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.

This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.

Key companies of Automotive Augmented Reality covered in this report include Continental AG, Denso Corporation, DigiLens Inc., Garmin Limited, General Motors, Harman International Industries Inc., Hyundai Motor Company, LG Business Solutions and MicroVision, Inc., etc.

The global Automotive Augmented Reality market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.

Market Segmentation

Company Profiles:

  • Continental AG
  • Denso Corporation
  • DigiLens Inc.
  • Garmin Limited
  • General Motors
  • Harman International Industries Inc.
  • Hyundai Motor Company
  • LG Business Solutions
  • MicroVision, Inc.
  • Nippon Seiki Co, Ltd
  • Panasonic Corporation
  • Pioneer Corporation
  • Robert Bosch GmbH
  • Texas Instruments Inc.
  • Visteon Corporation
  • Volkswagen AG
  • WayRay SA
  • Yazaki Corporation

Global Automotive Augmented Reality market, by region:

  • North America (U.S., Canada, Mexico)
  • Europe (Germany, France, UK, Italy, etc.)
  • Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
  • South America (Brazil, etc.)
  • Middle East and Africa (Turkey, GCC Countries, Africa, etc.)

Global Automotive Augmented Reality market, Segment by Type:

  • AR HUD Navigation
  • AR HUD ACC
  • AR HUD LDW
  • Advanced AR HUD

Global Automotive Augmented Reality market, by Application

  • Passenger Vehicle
  • Commercial Vehicle

Core Chapters

Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Automotive Augmented Reality companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion

Index

1 Market Overview of Automotive Augmented Reality
1.1 Automotive Augmented Reality Market Overview
1.1.1 Automotive Augmented Reality Product Scope
1.1.2 Automotive Augmented Reality Market Status and Outlook
1.2 Global Automotive Augmented Reality Market Size Overview by Region 2018 VS 2022 VS 2029
1.3 Global Automotive Augmented Reality Market Size by Region (2018-2029)
1.4 Global Automotive Augmented Reality Historic Market Size by Region (2018-2023)
1.5 Global Automotive Augmented Reality Market Size Forecast by Region (2024-2029)
1.6 Key Regions, Automotive Augmented Reality Market Size (2018-2029)
1.6.1 North America Automotive Augmented Reality Market Size (2018-2029)
1.6.2 Europe Automotive Augmented Reality Market Size (2018-2029)
1.6.3 Asia-Pacific Automotive Augmented Reality Market Size (2018-2029)
1.6.4 Latin America Automotive Augmented Reality Market Size (2018-2029)
1.6.5 Middle East & Africa Automotive Augmented Reality Market Size (2018-2029)
2 Automotive Augmented Reality Market by Type
2.1 Introduction
2.1.1 AR HUD Navigation
2.1.2 AR HUD ACC
2.1.3 AR HUD LDW
2.1.4 Advanced AR HUD
2.2 Global Automotive Augmented Reality Market Size by Type: 2018 VS 2022 VS 2029
2.2.1 Global Automotive Augmented Reality Historic Market Size by Type (2018-2023)
2.2.2 Global Automotive Augmented Reality Forecasted Market Size by Type (2024-2029)
2.3 Key Regions Market Size by Type
2.3.1 North America Automotive Augmented Reality Revenue Breakdown by Type (2018-2029)
2.3.2 Europe Automotive Augmented Reality Revenue Breakdown by Type (2018-2029)
2.3.3 Asia-Pacific Automotive Augmented Reality Revenue Breakdown by Type (2018-2029)
2.3.4 Latin America Automotive Augmented Reality Revenue Breakdown by Type (2018-2029)
2.3.5 Middle East and Africa Automotive Augmented Reality Revenue Breakdown by Type (2018-2029)
3 Automotive Augmented Reality Market Overview by Application
3.1 Introduction
3.1.1 Passenger Vehicle
3.1.2 Commercial Vehicle
3.2 Global Automotive Augmented Reality Market Size by Application: 2018 VS 2022 VS 2029
3.2.1 Global Automotive Augmented Reality Historic Market Size by Application (2018-2023)
3.2.2 Global Automotive Augmented Reality Forecasted Market Size by Application (2024-2029)
3.3 Key Regions Market Size by Application
3.3.1 North America Automotive Augmented Reality Revenue Breakdown by Application (2018-2029)
3.3.2 Europe Automotive Augmented Reality Revenue Breakdown by Application (2018-2029)
3.3.3 Asia-Pacific Automotive Augmented Reality Revenue Breakdown by Application (2018-2029)
3.3.4 Latin America Automotive Augmented Reality Revenue Breakdown by Application (2018-2029)
3.3.5 Middle East and Africa Automotive Augmented Reality Revenue Breakdown by Application (2018-2029)
4 Automotive Augmented Reality Competition Analysis by Players
4.1 Global Automotive Augmented Reality Market Size by Players (2018-2023)
4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Automotive Augmented Reality as of 2022)
4.3 Date of Key Players Enter into Automotive Augmented Reality Market
4.4 Global Top Players Automotive Augmented Reality Headquarters and Area Served
4.5 Key Players Automotive Augmented Reality Product Solution and Service
4.6 Competitive Status
4.6.1 Automotive Augmented Reality Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles
5.1 Continental AG
5.1.1 Continental AG Profile
5.1.2 Continental AG Main Business
5.1.3 Continental AG Automotive Augmented Reality Products, Services and Solutions
5.1.4 Continental AG Automotive Augmented Reality Revenue (US$ Million) & (2018-2023)
5.1.5 Continental AG Recent Developments
5.2 Denso Corporation
5.2.1 Denso Corporation Profile
5.2.2 Denso Corporation Main Business
5.2.3 Denso Corporation Automotive Augmented Reality Products, Services and Solutions
5.2.4 Denso Corporation Automotive Augmented Reality Revenue (US$ Million) & (2018-2023)
5.2.5 Denso Corporation Recent Developments
5.3 DigiLens Inc.
5.3.1 DigiLens Inc. Profile
5.3.2 DigiLens Inc. Main Business
5.3.3 DigiLens Inc. Automotive Augmented Reality Products, Services and Solutions
5.3.4 DigiLens Inc. Automotive Augmented Reality Revenue (US$ Million) & (2018-2023)
5.3.5 Garmin Limited Recent Developments
5.4 Garmin Limited
5.4.1 Garmin Limited Profile
5.4.2 Garmin Limited Main Business
5.4.3 Garmin Limited Automotive Augmented Reality Products, Services and Solutions
5.4.4 Garmin Limited Automotive Augmented Reality Revenue (US$ Million) & (2018-2023)
5.4.5 Garmin Limited Recent Developments
5.5 General Motors
5.5.1 General Motors Profile
5.5.2 General Motors Main Business
5.5.3 General Motors Automotive Augmented Reality Products, Services and Solutions
5.5.4 General Motors Automotive Augmented Reality Revenue (US$ Million) & (2018-2023)
5.5.5 General Motors Recent Developments
5.6 Harman International Industries Inc.
5.6.1 Harman International Industries Inc. Profile
5.6.2 Harman International Industries Inc. Main Business
5.6.3 Harman International Industries Inc. Automotive Augmented Reality Products, Services and Solutions
5.6.4 Harman International Industries Inc. Automotive Augmented Reality Revenue (US$ Million) & (2018-2023)
5.6.5 Harman International Industries Inc. Recent Developments
5.7 Hyundai Motor Company
5.7.1 Hyundai Motor Company Profile
5.7.2 Hyundai Motor Company Main Business
5.7.3 Hyundai Motor Company Automotive Augmented Reality Products, Services and Solutions
5.7.4 Hyundai Motor Company Automotive Augmented Reality Revenue (US$ Million) & (2018-2023)
5.7.5 Hyundai Motor Company Recent Developments
5.8 LG Business Solutions
5.8.1 LG Business Solutions Profile
5.8.2 LG Business Solutions Main Business
5.8.3 LG Business Solutions Automotive Augmented Reality Products, Services and Solutions
5.8.4 LG Business Solutions Automotive Augmented Reality Revenue (US$ Million) & (2018-2023)
5.8.5 LG Business Solutions Recent Developments
5.9 MicroVision, Inc.
5.9.1 MicroVision, Inc. Profile
5.9.2 MicroVision, Inc. Main Business
5.9.3 MicroVision, Inc. Automotive Augmented Reality Products, Services and Solutions
5.9.4 MicroVision, Inc. Automotive Augmented Reality Revenue (US$ Million) & (2018-2023)
5.9.5 MicroVision, Inc. Recent Developments
5.10 Nippon Seiki Co, Ltd
5.10.1 Nippon Seiki Co, Ltd Profile
5.10.2 Nippon Seiki Co, Ltd Main Business
5.10.3 Nippon Seiki Co, Ltd Automotive Augmented Reality Products, Services and Solutions
5.10.4 Nippon Seiki Co, Ltd Automotive Augmented Reality Revenue (US$ Million) & (2018-2023)
5.10.5 Nippon Seiki Co, Ltd Recent Developments
5.11 Panasonic Corporation
5.11.1 Panasonic Corporation Profile
5.11.2 Panasonic Corporation Main Business
5.11.3 Panasonic Corporation Automotive Augmented Reality Products, Services and Solutions
5.11.4 Panasonic Corporation Automotive Augmented Reality Revenue (US$ Million) & (2018-2023)
5.11.5 Panasonic Corporation Recent Developments
5.12 Pioneer Corporation
5.12.1 Pioneer Corporation Profile
5.12.2 Pioneer Corporation Main Business
5.12.3 Pioneer Corporation Automotive Augmented Reality Products, Services and Solutions
5.12.4 Pioneer Corporation Automotive Augmented Reality Revenue (US$ Million) & (2018-2023)
5.12.5 Pioneer Corporation Recent Developments
5.13 Robert Bosch GmbH
5.13.1 Robert Bosch GmbH Profile
5.13.2 Robert Bosch GmbH Main Business
5.13.3 Robert Bosch GmbH Automotive Augmented Reality Products, Services and Solutions
5.13.4 Robert Bosch GmbH Automotive Augmented Reality Revenue (US$ Million) & (2018-2023)
5.13.5 Robert Bosch GmbH Recent Developments
5.14 Texas Instruments Inc.
5.14.1 Texas Instruments Inc. Profile
5.14.2 Texas Instruments Inc. Main Business
5.14.3 Texas Instruments Inc. Automotive Augmented Reality Products, Services and Solutions
5.14.4 Texas Instruments Inc. Automotive Augmented Reality Revenue (US$ Million) & (2018-2023)
5.14.5 Texas Instruments Inc. Recent Developments
5.15 Visteon Corporation
5.15.1 Visteon Corporation Profile
5.15.2 Visteon Corporation Main Business
5.15.3 Visteon Corporation Automotive Augmented Reality Products, Services and Solutions
5.15.4 Visteon Corporation Automotive Augmented Reality Revenue (US$ Million) & (2018-2023)
5.15.5 Visteon Corporation Recent Developments
5.16 Volkswagen AG
5.16.1 Volkswagen AG Profile
5.16.2 Volkswagen AG Main Business
5.16.3 Volkswagen AG Automotive Augmented Reality Products, Services and Solutions
5.16.4 Volkswagen AG Automotive Augmented Reality Revenue (US$ Million) & (2018-2023)
5.16.5 Volkswagen AG Recent Developments
5.17 WayRay SA
5.17.1 WayRay SA Profile
5.17.2 WayRay SA Main Business
5.17.3 WayRay SA Automotive Augmented Reality Products, Services and Solutions
5.17.4 WayRay SA Automotive Augmented Reality Revenue (US$ Million) & (2018-2023)
5.17.5 WayRay SA Recent Developments
5.18 Yazaki Corporation
5.18.1 Yazaki Corporation Profile
5.18.2 Yazaki Corporation Main Business
5.18.3 Yazaki Corporation Automotive Augmented Reality Products, Services and Solutions
5.18.4 Yazaki Corporation Automotive Augmented Reality Revenue (US$ Million) & (2018-2023)
5.18.5 Yazaki Corporation Recent Developments
6 North America
6.1 North America Automotive Augmented Reality Market Size by Country (2018-2029)
6.2 U.S.
6.3 Canada
7 Europe
7.1 Europe Automotive Augmented Reality Market Size by Country (2018-2029)
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic Countries
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific Automotive Augmented Reality Market Size by Region (2018-2029)
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America Automotive Augmented Reality Market Size by Country (2018-2029)
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa Automotive Augmented Reality Market Size by Country (2018-2029)
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 Automotive Augmented Reality Market Dynamics
11.1 Automotive Augmented Reality Industry Trends
11.2 Automotive Augmented Reality Market Drivers
11.3 Automotive Augmented Reality Market Challenges
11.4 Automotive Augmented Reality Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List

Published By : QY Research

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