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Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Research Report 2024
Synopsis
While augmented and virtual reality applications in mobile and gaming have recently emerged, these concepts have already been deployed for a variety of automotive use cases including AR HUDs, local and remote see-through applications, pre-sales experiences, vehicle desgin, manufacturing, maintenance, and user manuals. Main benefits are centered around a more intuitive and seamless user interface for drivers, especially critical for semi-autonomous driving and driving down costs.
The global Automotive Augmented Reality (AR) and Virtual Reality (VR) market was valued at US$ 2199.4 million in 2023 and is anticipated to reach US$ 6752.9 million by 2030, witnessing a CAGR of 17.0% during the forecast period 2024-2030.
Automotive is a key driver of this industry. According to data from the World Automobile Organization (OICA), global automobile production and sales in 2017 reached their peak in the past 10 years, at 97.3 million and 95.89 million respectively. In 2018, the global economic expansion ended, and the global auto market declined as a whole. In 2022, there will wear units 81.6 million vehicles in the world. At present, more than 90% of the world's automobiles are concentrated in the three continents of Asia, Europe and North America, of which Asia automobile production accounts for 56% of the world, Europe accounts for 20%, and North America accounts for 16%. The world major automobile producing countries include China, the United States, Japan, South Korea, Germany, India, Mexico, and other countries; among them, China is the largest automobile producing country in the world, accounting for about 32%. Japan is the world's largest car exporter, exporting more than 3.5 million vehicles in 2022.
This report aims to provide a comprehensive presentation of the global market for Automotive Augmented Reality (AR) and Virtual Reality (VR), with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Automotive Augmented Reality (AR) and Virtual Reality (VR).
Report Scope
The Automotive Augmented Reality (AR) and Virtual Reality (VR) market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Automotive Augmented Reality (AR) and Virtual Reality (VR) market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Automotive Augmented Reality (AR) and Virtual Reality (VR) companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Continental
Microsoft
Visteon Corporation
Volkswagen
Unity
Bosch
DAQRI
HTC
Hyundai Motor
Wayray
Segment by Type
Augmented Reality (AR)
Virtual Reality (VR)
Segment by Application
Research & Development
Manufacturing & Supply
Marketing & Sales
Aftersales
Support Functions
Product
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Automotive Augmented Reality (AR) and Virtual Reality (VR) companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
While augmented and virtual reality applications in mobile and gaming have recently emerged, these concepts have already been deployed for a variety of automotive use cases including AR HUDs, local and remote see-through applications, pre-sales experiences, vehicle desgin, manufacturing, maintenance, and user manuals. Main benefits are centered around a more intuitive and seamless user interface for drivers, especially critical for semi-autonomous driving and driving down costs.
The global Automotive Augmented Reality (AR) and Virtual Reality (VR) market was valued at US$ 2199.4 million in 2023 and is anticipated to reach US$ 6752.9 million by 2030, witnessing a CAGR of 17.0% during the forecast period 2024-2030.
Automotive is a key driver of this industry. According to data from the World Automobile Organization (OICA), global automobile production and sales in 2017 reached their peak in the past 10 years, at 97.3 million and 95.89 million respectively. In 2018, the global economic expansion ended, and the global auto market declined as a whole. In 2022, there will wear units 81.6 million vehicles in the world. At present, more than 90% of the world's automobiles are concentrated in the three continents of Asia, Europe and North America, of which Asia automobile production accounts for 56% of the world, Europe accounts for 20%, and North America accounts for 16%. The world major automobile producing countries include China, the United States, Japan, South Korea, Germany, India, Mexico, and other countries; among them, China is the largest automobile producing country in the world, accounting for about 32%. Japan is the world's largest car exporter, exporting more than 3.5 million vehicles in 2022.
This report aims to provide a comprehensive presentation of the global market for Automotive Augmented Reality (AR) and Virtual Reality (VR), with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Automotive Augmented Reality (AR) and Virtual Reality (VR).
Report Scope
The Automotive Augmented Reality (AR) and Virtual Reality (VR) market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Automotive Augmented Reality (AR) and Virtual Reality (VR) market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Automotive Augmented Reality (AR) and Virtual Reality (VR) companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Continental
Microsoft
Visteon Corporation
Volkswagen
Unity
Bosch
DAQRI
HTC
Hyundai Motor
Wayray
Segment by Type
Augmented Reality (AR)
Virtual Reality (VR)
Segment by Application
Research & Development
Manufacturing & Supply
Marketing & Sales
Aftersales
Support Functions
Product
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Automotive Augmented Reality (AR) and Virtual Reality (VR) companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Augmented Reality (AR)
1.2.3 Virtual Reality (VR)
1.3 Market by Application
1.3.1 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Research & Development
1.3.3 Manufacturing & Supply
1.3.4 Marketing & Sales
1.3.5 Aftersales
1.3.6 Support Functions
1.3.7 Product
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Perspective (2019-2030)
2.2 Automotive Augmented Reality (AR) and Virtual Reality (VR) Growth Trends by Region
2.2.1 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Automotive Augmented Reality (AR) and Virtual Reality (VR) Historic Market Size by Region (2019-2024)
2.2.3 Automotive Augmented Reality (AR) and Virtual Reality (VR) Forecasted Market Size by Region (2025-2030)
2.3 Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Dynamics
2.3.1 Automotive Augmented Reality (AR) and Virtual Reality (VR) Industry Trends
2.3.2 Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Drivers
2.3.3 Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Challenges
2.3.4 Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Automotive Augmented Reality (AR) and Virtual Reality (VR) Players by Revenue
3.1.1 Global Top Automotive Augmented Reality (AR) and Virtual Reality (VR) Players by Revenue (2019-2024)
3.1.2 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue Market Share by Players (2019-2024)
3.2 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue
3.4 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Concentration Ratio
3.4.1 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue in 2023
3.5 Automotive Augmented Reality (AR) and Virtual Reality (VR) Key Players Head office and Area Served
3.6 Key Players Automotive Augmented Reality (AR) and Virtual Reality (VR) Product Solution and Service
3.7 Date of Enter into Automotive Augmented Reality (AR) and Virtual Reality (VR) Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Automotive Augmented Reality (AR) and Virtual Reality (VR) Breakdown Data by Type
4.1 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Historic Market Size by Type (2019-2024)
4.2 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Forecasted Market Size by Type (2025-2030)
5 Automotive Augmented Reality (AR) and Virtual Reality (VR) Breakdown Data by Application
5.1 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Historic Market Size by Application (2019-2024)
5.2 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size (2019-2030)
6.2 North America Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size by Country (2019-2024)
6.4 North America Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size (2019-2030)
7.2 Europe Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size by Country (2019-2024)
7.4 Europe Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size (2019-2030)
8.2 Asia-Pacific Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size by Region (2019-2024)
8.4 Asia-Pacific Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size (2019-2030)
9.2 Latin America Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size by Country (2019-2024)
9.4 Latin America Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size (2019-2030)
10.2 Middle East & Africa Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size by Country (2019-2024)
10.4 Middle East & Africa Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Continental
11.1.1 Continental Company Detail
11.1.2 Continental Business Overview
11.1.3 Continental Automotive Augmented Reality (AR) and Virtual Reality (VR) Introduction
11.1.4 Continental Revenue in Automotive Augmented Reality (AR) and Virtual Reality (VR) Business (2019-2024)
11.1.5 Continental Recent Development
11.2 Microsoft
11.2.1 Microsoft Company Detail
11.2.2 Microsoft Business Overview
11.2.3 Microsoft Automotive Augmented Reality (AR) and Virtual Reality (VR) Introduction
11.2.4 Microsoft Revenue in Automotive Augmented Reality (AR) and Virtual Reality (VR) Business (2019-2024)
11.2.5 Microsoft Recent Development
11.3 Visteon Corporation
11.3.1 Visteon Corporation Company Detail
11.3.2 Visteon Corporation Business Overview
11.3.3 Visteon Corporation Automotive Augmented Reality (AR) and Virtual Reality (VR) Introduction
11.3.4 Visteon Corporation Revenue in Automotive Augmented Reality (AR) and Virtual Reality (VR) Business (2019-2024)
11.3.5 Visteon Corporation Recent Development
11.4 Volkswagen
11.4.1 Volkswagen Company Detail
11.4.2 Volkswagen Business Overview
11.4.3 Volkswagen Automotive Augmented Reality (AR) and Virtual Reality (VR) Introduction
11.4.4 Volkswagen Revenue in Automotive Augmented Reality (AR) and Virtual Reality (VR) Business (2019-2024)
11.4.5 Volkswagen Recent Development
11.5 Unity
11.5.1 Unity Company Detail
11.5.2 Unity Business Overview
11.5.3 Unity Automotive Augmented Reality (AR) and Virtual Reality (VR) Introduction
11.5.4 Unity Revenue in Automotive Augmented Reality (AR) and Virtual Reality (VR) Business (2019-2024)
11.5.5 Unity Recent Development
11.6 Bosch
11.6.1 Bosch Company Detail
11.6.2 Bosch Business Overview
11.6.3 Bosch Automotive Augmented Reality (AR) and Virtual Reality (VR) Introduction
11.6.4 Bosch Revenue in Automotive Augmented Reality (AR) and Virtual Reality (VR) Business (2019-2024)
11.6.5 Bosch Recent Development
11.7 DAQRI
11.7.1 DAQRI Company Detail
11.7.2 DAQRI Business Overview
11.7.3 DAQRI Automotive Augmented Reality (AR) and Virtual Reality (VR) Introduction
11.7.4 DAQRI Revenue in Automotive Augmented Reality (AR) and Virtual Reality (VR) Business (2019-2024)
11.7.5 DAQRI Recent Development
11.8 HTC
11.8.1 HTC Company Detail
11.8.2 HTC Business Overview
11.8.3 HTC Automotive Augmented Reality (AR) and Virtual Reality (VR) Introduction
11.8.4 HTC Revenue in Automotive Augmented Reality (AR) and Virtual Reality (VR) Business (2019-2024)
11.8.5 HTC Recent Development
11.9 Hyundai Motor
11.9.1 Hyundai Motor Company Detail
11.9.2 Hyundai Motor Business Overview
11.9.3 Hyundai Motor Automotive Augmented Reality (AR) and Virtual Reality (VR) Introduction
11.9.4 Hyundai Motor Revenue in Automotive Augmented Reality (AR) and Virtual Reality (VR) Business (2019-2024)
11.9.5 Hyundai Motor Recent Development
11.10 Wayray
11.10.1 Wayray Company Detail
11.10.2 Wayray Business Overview
11.10.3 Wayray Automotive Augmented Reality (AR) and Virtual Reality (VR) Introduction
11.10.4 Wayray Revenue in Automotive Augmented Reality (AR) and Virtual Reality (VR) Business (2019-2024)
11.10.5 Wayray Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
List of TablesList of Tables
Table 1. Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size Growth Rate by Type (US$ Million): 2019 VS 2023 VS 2030
Table 2. Key Players of Augmented Reality (AR)
Table 3. Key Players of Virtual Reality (VR)
Table 4. Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size Growth by Application (US$ Million): 2019 VS 2023 VS 2030
Table 5. Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size by Region (US$ Million): 2019 VS 2023 VS 2030
Table 6. Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size by Region (2019-2024) & (US$ Million)
Table 7. Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Share by Region (2019-2024)
Table 8. Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Forecasted Market Size by Region (2025-2030) & (US$ Million)
Table 9. Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Share by Region (2025-2030)
Table 10. Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Trends
Table 11. Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Drivers
Table 12. Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Challenges
Table 13. Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Restraints
Table 14. Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue by Players (2019-2024) & (US$ Million)
Table 15. Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Share by Players (2019-2024)
Table 16. Global Top Automotive Augmented Reality (AR) and Virtual Reality (VR) Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Automotive Augmented Reality (AR) and Virtual Reality (VR) as of 2023)
Table 17. Ranking of Global Top Automotive Augmented Reality (AR) and Virtual Reality (VR) Companies by Revenue (US$ Million) in 2023
Table 18. Global 5 Largest Players Market Share by Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue (CR5 and HHI) & (2019-2024)
Table 19. Key Players Headquarters and Area Served
Table 20. Key Players Automotive Augmented Reality (AR) and Virtual Reality (VR) Product Solution and Service
Table 21. Date of Enter into Automotive Augmented Reality (AR) and Virtual Reality (VR) Market
Table 22. Mergers & Acquisitions, Expansion Plans
Table 23. Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size by Type (2019-2024) & (US$ Million)
Table 24. Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue Market Share by Type (2019-2024)
Table 25. Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Forecasted Market Size by Type (2025-2030) & (US$ Million)
Table 26. Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue Market Share by Type (2025-2030)
Table 27. Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size by Application (2019-2024) & (US$ Million)
Table 28. Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue Market Share by Application (2019-2024)
Table 29. Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Forecasted Market Size by Application (2025-2030) & (US$ Million)
Table 30. Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue Market Share by Application (2025-2030)
Table 31. North America Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 32. North America Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size by Country (2019-2024) & (US$ Million)
Table 33. North America Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size by Country (2025-2030) & (US$ Million)
Table 34. Europe Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 35. Europe Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size by Country (2019-2024) & (US$ Million)
Table 36. Europe Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size by Country (2025-2030) & (US$ Million)
Table 37. Asia-Pacific Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size Growth Rate by Region (US$ Million): 2019 VS 2023 VS 2030
Table 38. Asia-Pacific Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size by Region (2019-2024) & (US$ Million)
Table 39. Asia-Pacific Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size by Region (2025-2030) & (US$ Million)
Table 40. Latin America Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 41. Latin America Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size by Country (2019-2024) & (US$ Million)
Table 42. Latin America Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size by Country (2025-2030) & (US$ Million)
Table 43. Middle East & Africa Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 44. Middle East & Africa Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size by Country (2019-2024) & (US$ Million)
Table 45. Middle East & Africa Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size by Country (2025-2030) & (US$ Million)
Table 46. Continental Company Detail
Table 47. Continental Business Overview
Table 48. Continental Automotive Augmented Reality (AR) and Virtual Reality (VR) Product
Table 49. Continental Revenue in Automotive Augmented Reality (AR) and Virtual Reality (VR) Business (2019-2024) & (US$ Million)
Table 50. Continental Recent Development
Table 51. Microsoft Company Detail
Table 52. Microsoft Business Overview
Table 53. Microsoft Automotive Augmented Reality (AR) and Virtual Reality (VR) Product
Table 54. Microsoft Revenue in Automotive Augmented Reality (AR) and Virtual Reality (VR) Business (2019-2024) & (US$ Million)
Table 55. Microsoft Recent Development
Table 56. Visteon Corporation Company Detail
Table 57. Visteon Corporation Business Overview
Table 58. Visteon Corporation Automotive Augmented Reality (AR) and Virtual Reality (VR) Product
Table 59. Visteon Corporation Revenue in Automotive Augmented Reality (AR) and Virtual Reality (VR) Business (2019-2024) & (US$ Million)
Table 60. Visteon Corporation Recent Development
Table 61. Volkswagen Company Detail
Table 62. Volkswagen Business Overview
Table 63. Volkswagen Automotive Augmented Reality (AR) and Virtual Reality (VR) Product
Table 64. Volkswagen Revenue in Automotive Augmented Reality (AR) and Virtual Reality (VR) Business (2019-2024) & (US$ Million)
Table 65. Volkswagen Recent Development
Table 66. Unity Company Detail
Table 67. Unity Business Overview
Table 68. Unity Automotive Augmented Reality (AR) and Virtual Reality (VR) Product
Table 69. Unity Revenue in Automotive Augmented Reality (AR) and Virtual Reality (VR) Business (2019-2024) & (US$ Million)
Table 70. Unity Recent Development
Table 71. Bosch Company Detail
Table 72. Bosch Business Overview
Table 73. Bosch Automotive Augmented Reality (AR) and Virtual Reality (VR) Product
Table 74. Bosch Revenue in Automotive Augmented Reality (AR) and Virtual Reality (VR) Business (2019-2024) & (US$ Million)
Table 75. Bosch Recent Development
Table 76. DAQRI Company Detail
Table 77. DAQRI Business Overview
Table 78. DAQRI Automotive Augmented Reality (AR) and Virtual Reality (VR) Product
Table 79. DAQRI Revenue in Automotive Augmented Reality (AR) and Virtual Reality (VR) Business (2019-2024) & (US$ Million)
Table 80. DAQRI Recent Development
Table 81. HTC Company Detail
Table 82. HTC Business Overview
Table 83. HTC Automotive Augmented Reality (AR) and Virtual Reality (VR) Product
Table 84. HTC Revenue in Automotive Augmented Reality (AR) and Virtual Reality (VR) Business (2019-2024) & (US$ Million)
Table 85. HTC Recent Development
Table 86. Hyundai Motor Company Detail
Table 87. Hyundai Motor Business Overview
Table 88. Hyundai Motor Automotive Augmented Reality (AR) and Virtual Reality (VR) Product
Table 89. Hyundai Motor Revenue in Automotive Augmented Reality (AR) and Virtual Reality (VR) Business (2019-2024) & (US$ Million)
Table 90. Hyundai Motor Recent Development
Table 91. Wayray Company Detail
Table 92. Wayray Business Overview
Table 93. Wayray Automotive Augmented Reality (AR) and Virtual Reality (VR) Product
Table 94. Wayray Revenue in Automotive Augmented Reality (AR) and Virtual Reality (VR) Business (2019-2024) & (US$ Million)
Table 95. Wayray Recent Development
Table 96. Research Programs/Design for This Report
Table 97. Key Data Information from Secondary Sources
Table 98. Key Data Information from Primary Sources
List of Figures
Figure 1. Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size Comparison by Type (2024-2030) & (US$ Million)
Figure 2. Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Share by Type: 2023 VS 2030
Figure 3. Augmented Reality (AR) Features
Figure 4. Virtual Reality (VR) Features
Figure 5. Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size Comparison by Application (2024-2030) & (US$ Million)
Figure 6. Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Share by Application: 2023 VS 2030
Figure 7. Research & Development Case Studies
Figure 8. Manufacturing & Supply Case Studies
Figure 9. Marketing & Sales Case Studies
Figure 10. Aftersales Case Studies
Figure 11. Support Functions Case Studies
Figure 12. Product Case Studies
Figure 13. Automotive Augmented Reality (AR) and Virtual Reality (VR) Report Years Considered
Figure 14. Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size (US$ Million), Year-over-Year: 2019-2030
Figure 15. Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size, (US$ Million), 2019 VS 2023 VS 2030
Figure 16. Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Share by Region: 2023 VS 2030
Figure 17. Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Share by Players in 2023
Figure 18. Global Top Automotive Augmented Reality (AR) and Virtual Reality (VR) Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Automotive Augmented Reality (AR) and Virtual Reality (VR) as of 2023)
Figure 19. The Top 10 and 5 Players Market Share by Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue in 2023
Figure 20. North America Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 21. North America Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Share by Country (2019-2030)
Figure 22. United States Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 23. Canada Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 24. Europe Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 25. Europe Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Share by Country (2019-2030)
Figure 26. Germany Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 27. France Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 28. U.K. Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 29. Italy Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 30. Russia Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 31. Nordic Countries Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 32. Asia-Pacific Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 33. Asia-Pacific Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Share by Region (2019-2030)
Figure 34. China Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 35. Japan Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 36. South Korea Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 37. Southeast Asia Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 38. India Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 39. Australia Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 40. Latin America Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 41. Latin America Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Share by Country (2019-2030)
Figure 42. Mexico Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 43. Brazil Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 44. Middle East & Africa Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 45. Middle East & Africa Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Share by Country (2019-2030)
Figure 46. Turkey Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 47. Saudi Arabia Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 48. Continental Revenue Growth Rate in Automotive Augmented Reality (AR) and Virtual Reality (VR) Business (2019-2024)
Figure 49. Microsoft Revenue Growth Rate in Automotive Augmented Reality (AR) and Virtual Reality (VR) Business (2019-2024)
Figure 50. Visteon Corporation Revenue Growth Rate in Automotive Augmented Reality (AR) and Virtual Reality (VR) Business (2019-2024)
Figure 51. Volkswagen Revenue Growth Rate in Automotive Augmented Reality (AR) and Virtual Reality (VR) Business (2019-2024)
Figure 52. Unity Revenue Growth Rate in Automotive Augmented Reality (AR) and Virtual Reality (VR) Business (2019-2024)
Figure 53. Bosch Revenue Growth Rate in Automotive Augmented Reality (AR) and Virtual Reality (VR) Business (2019-2024)
Figure 54. DAQRI Revenue Growth Rate in Automotive Augmented Reality (AR) and Virtual Reality (VR) Business (2019-2024)
Figure 55. HTC Revenue Growth Rate in Automotive Augmented Reality (AR) and Virtual Reality (VR) Business (2019-2024)
Figure 56. Hyundai Motor Revenue Growth Rate in Automotive Augmented Reality (AR) and Virtual Reality (VR) Business (2019-2024)
Figure 57. Wayray Revenue Growth Rate in Automotive Augmented Reality (AR) and Virtual Reality (VR) Business (2019-2024)
Figure 58. Bottom-up and Top-down Approaches for This Report
Figure 59. Data Triangulation
Figure 60. Key Executives Interviewed
Published By : QY Research
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