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Global Matcha Tea Powder Market Research Report 2025
Synopsis
Matcha Tea Powder is shade-grown green tea, and it is famous for being used in the tea ceremony of Japan; the leaves of which are hand-picked, steamed, air dried, de-stemmed and slow-ground on granite wheels to produce a calming, antioxidant powerhouse drink which burns fat and increases energy and focus.
It is special in two aspects of farming and processing: the green tea plants for matcha are shade-grown for about three weeks before harvest, and the stems and veins are removed in processing. During shaded growth, the plant Camellia sinensis produces more theanine and caffeine. This combination of chemicals is considered to account for the calm energy people might feel from drinking matcha. The powdered form of matcha is consumed differently from tea leaves or tea bags, and is dissolved in a liquid, typically water or milk.
Matcha tea is unique because the process of shading and harvesting increases the content of L-Theanine, an amino acid that helps balance the caffeine. While matcha may contain the same caffeine as other types of tea, the L-Theanine is known to create calmness without drowsiness.
In the Tang Dynasty in China, green tea was powdered and dried into bricks for easy use. People could then break off a small piece of the dried tea brick and stir into hot water. This provided a shelf stable green tea that was easy to travel with.
In the 1100s, a Japanese monk brought the idea of powdered tea to Japan, and this eventually evolved into the traditional chanoyu ceremony. Though the tradition of drinking powdered green teas has lost popularity in China until recent years, the tradition has persisted in Japan. Though originally only royalty and Samurai warriors were given Matcha because it was so time consuming and expensive to produce, it is now a popular drink throughout Japan.
For Matcha, the best tea bushes are selected and shaded from the sun for 3 weeks before harvest. Then, the best leaves are selected and ground by hand to produce a fine, bright green powder.
The global Matcha Tea Powder market was valued at US$ 345.7 million in 2023 and is anticipated to reach US$ 600.3 million by 2030, witnessing a CAGR of 8.0% during the forecast period 2024-2030.
North American market for Matcha Tea Powder is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Matcha Tea Powder is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The major global manufacturers of Matcha Tea Powder include Guizhou Gui Tea Group Co.,Ltd., Aiya, Marushichi Seicha, ShaoXing Royal Tea Village CO.,LTD., Zhejiang Huamingyuan Tea Co., Ltd., Marukyu Koyamaen, Yanoen, DoMatcha and ujimatcha, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Matcha Tea Powder, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Matcha Tea Powder.
Report Scope
The Matcha Tea Powder market size, estimations, and forecasts are provided in terms of sales volume (K MT) and revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Matcha Tea Powder market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Matcha Tea Powder manufacturers, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Guizhou Gui Tea Group Co.,Ltd.
Aiya
Marushichi Seicha
ShaoXing Royal Tea Village CO.,LTD.
Zhejiang Huamingyuan Tea Co., Ltd.
Marukyu Koyamaen
Yanoen
DoMatcha
ujimatcha
AOI Seicha
Segment by Type
Drinking-use Matcha Tea
Additive-use Matcha Tea
Segment by Application
Drinking Tea
Pastry
Ice Cream
Beverage
Consumption by Region
North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Indonesia
Thailand
Malaysia
Philippines
Vietnam
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
U.A.E
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by region, by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Detailed analysis of Matcha Tea Powder manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Sales, revenue of Matcha Tea Powder in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 7: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 8: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 9: The main points and conclusions of the report.
Matcha Tea Powder is shade-grown green tea, and it is famous for being used in the tea ceremony of Japan; the leaves of which are hand-picked, steamed, air dried, de-stemmed and slow-ground on granite wheels to produce a calming, antioxidant powerhouse drink which burns fat and increases energy and focus.
It is special in two aspects of farming and processing: the green tea plants for matcha are shade-grown for about three weeks before harvest, and the stems and veins are removed in processing. During shaded growth, the plant Camellia sinensis produces more theanine and caffeine. This combination of chemicals is considered to account for the calm energy people might feel from drinking matcha. The powdered form of matcha is consumed differently from tea leaves or tea bags, and is dissolved in a liquid, typically water or milk.
Matcha tea is unique because the process of shading and harvesting increases the content of L-Theanine, an amino acid that helps balance the caffeine. While matcha may contain the same caffeine as other types of tea, the L-Theanine is known to create calmness without drowsiness.
In the Tang Dynasty in China, green tea was powdered and dried into bricks for easy use. People could then break off a small piece of the dried tea brick and stir into hot water. This provided a shelf stable green tea that was easy to travel with.
In the 1100s, a Japanese monk brought the idea of powdered tea to Japan, and this eventually evolved into the traditional chanoyu ceremony. Though the tradition of drinking powdered green teas has lost popularity in China until recent years, the tradition has persisted in Japan. Though originally only royalty and Samurai warriors were given Matcha because it was so time consuming and expensive to produce, it is now a popular drink throughout Japan.
For Matcha, the best tea bushes are selected and shaded from the sun for 3 weeks before harvest. Then, the best leaves are selected and ground by hand to produce a fine, bright green powder.
The global Matcha Tea Powder market was valued at US$ 345.7 million in 2023 and is anticipated to reach US$ 600.3 million by 2030, witnessing a CAGR of 8.0% during the forecast period 2024-2030.
North American market for Matcha Tea Powder is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Matcha Tea Powder is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The major global manufacturers of Matcha Tea Powder include Guizhou Gui Tea Group Co.,Ltd., Aiya, Marushichi Seicha, ShaoXing Royal Tea Village CO.,LTD., Zhejiang Huamingyuan Tea Co., Ltd., Marukyu Koyamaen, Yanoen, DoMatcha and ujimatcha, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Matcha Tea Powder, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Matcha Tea Powder.
Report Scope
The Matcha Tea Powder market size, estimations, and forecasts are provided in terms of sales volume (K MT) and revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Matcha Tea Powder market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Matcha Tea Powder manufacturers, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Guizhou Gui Tea Group Co.,Ltd.
Aiya
Marushichi Seicha
ShaoXing Royal Tea Village CO.,LTD.
Zhejiang Huamingyuan Tea Co., Ltd.
Marukyu Koyamaen
Yanoen
DoMatcha
ujimatcha
AOI Seicha
Segment by Type
Drinking-use Matcha Tea
Additive-use Matcha Tea
Segment by Application
Drinking Tea
Pastry
Ice Cream
Beverage
Consumption by Region
North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Indonesia
Thailand
Malaysia
Philippines
Vietnam
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
U.A.E
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by region, by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Detailed analysis of Matcha Tea Powder manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Sales, revenue of Matcha Tea Powder in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 7: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 8: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 9: The main points and conclusions of the report.
Index1 Matcha Tea Powder Market Overview
1.1 Product Overview and Scope of Matcha Tea Powder
1.2 Matcha Tea Powder Segment by Type
1.2.1 Global Matcha Tea Powder Market Value Comparison by Type (2024-2030)
1.2.2 Drinking-use Matcha Tea
1.2.3 Additive-use Matcha Tea
1.3 Matcha Tea Powder Segment by Application
1.3.1 Global Matcha Tea Powder Market Value by Application: (2024-2030)
1.3.2 Drinking Tea
1.3.3 Pastry
1.3.4 Ice Cream
1.3.5 Beverage
1.4 Global Matcha Tea Powder Market Size Estimates and Forecasts
1.4.1 Global Matcha Tea Powder Revenue 2019-2030
1.4.2 Global Matcha Tea Powder Sales 2019-2030
1.4.3 Global Matcha Tea Powder Market Average Price (2019-2030)
1.5 Assumptions and Limitations
2 Matcha Tea Powder Market Competition by Manufacturers
2.1 Global Matcha Tea Powder Sales Market Share by Manufacturers (2019-2024)
2.2 Global Matcha Tea Powder Revenue Market Share by Manufacturers (2019-2024)
2.3 Global Matcha Tea Powder Average Price by Manufacturers (2019-2024)
2.4 Global Matcha Tea Powder Industry Ranking 2022 VS 2023 VS 2024
2.5 Global Key Manufacturers of Matcha Tea Powder, Manufacturing Sites & Headquarters
2.6 Global Key Manufacturers of Matcha Tea Powder, Product Type & Application
2.7 Matcha Tea Powder Market Competitive Situation and Trends
2.7.1 Matcha Tea Powder Market Concentration Rate
2.7.2 The Global Top 5 and Top 10 Largest Matcha Tea Powder Players Market Share by Revenue
2.7.3 Global Matcha Tea Powder Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
2.8 Manufacturers Mergers & Acquisitions, Expansion Plans
3 Matcha Tea Powder Retrospective Market Scenario by Region
3.1 Global Matcha Tea Powder Market Size by Region: 2019 Versus 2023 Versus 2030
3.2 Global Matcha Tea Powder Global Matcha Tea Powder Sales by Region: 2019-2030
3.2.1 Global Matcha Tea Powder Sales by Region: 2019-2024
3.2.2 Global Matcha Tea Powder Sales by Region: 2025-2030
3.3 Global Matcha Tea Powder Global Matcha Tea Powder Revenue by Region: 2019-2030
3.3.1 Global Matcha Tea Powder Revenue by Region: 2019-2024
3.3.2 Global Matcha Tea Powder Revenue by Region: 2025-2030
3.4 North America Matcha Tea Powder Market Facts & Figures by Country
3.4.1 North America Matcha Tea Powder Market Size by Country: 2019 VS 2023 VS 2030
3.4.2 North America Matcha Tea Powder Sales by Country (2019-2030)
3.4.3 North America Matcha Tea Powder Revenue by Country (2019-2030)
3.4.4 U.S.
3.4.5 Canada
3.5 Europe Matcha Tea Powder Market Facts & Figures by Country
3.5.1 Europe Matcha Tea Powder Market Size by Country: 2019 VS 2023 VS 2030
3.5.2 Europe Matcha Tea Powder Sales by Country (2019-2030)
3.5.3 Europe Matcha Tea Powder Revenue by Country (2019-2030)
3.5.4 Germany
3.5.5 France
3.5.6 U.K.
3.5.7 Italy
3.5.8 Russia
3.6 Asia Pacific Matcha Tea Powder Market Facts & Figures by Country
3.6.1 Asia Pacific Matcha Tea Powder Market Size by Country: 2019 VS 2023 VS 2030
3.6.2 Asia Pacific Matcha Tea Powder Sales by Country (2019-2030)
3.6.3 Asia Pacific Matcha Tea Powder Revenue by Country (2019-2030)
3.6.4 China
3.6.5 Japan
3.6.6 South Korea
3.6.7 India
3.6.8 Australia
3.6.9 Taiwan
3.6.10 Indonesia
3.6.11 Thailand
3.6.12 Malaysia
3.6.13 Philippines
3.7 Latin America Matcha Tea Powder Market Facts & Figures by Country
3.7.1 Latin America Matcha Tea Powder Market Size by Country: 2019 VS 2023 VS 2030
3.7.2 Latin America Matcha Tea Powder Sales by Country (2019-2030)
3.7.3 Latin America Matcha Tea Powder Revenue by Country (2019-2030)
3.7.4 Mexico
3.7.5 Brazil
3.7.6 Argentina
3.8 Middle East and Africa Matcha Tea Powder Market Facts & Figures by Country
3.8.1 Middle East and Africa Matcha Tea Powder Market Size by Country: 2019 VS 2023 VS 2030
3.8.2 Middle East and Africa Matcha Tea Powder Sales by Country (2019-2030)
3.8.3 Middle East and Africa Matcha Tea Powder Revenue by Country (2019-2030)
3.8.4 Turkey
3.8.5 Saudi Arabia
3.8.6 U.A.E
4 Segment by Type
4.1 Global Matcha Tea Powder Sales by Type (2019-2030)
4.1.1 Global Matcha Tea Powder Sales by Type (2019-2024)
4.1.2 Global Matcha Tea Powder Sales by Type (2025-2030)
4.1.3 Global Matcha Tea Powder Sales Market Share by Type (2019-2030)
4.2 Global Matcha Tea Powder Revenue by Type (2019-2030)
4.2.1 Global Matcha Tea Powder Revenue by Type (2019-2024)
4.2.2 Global Matcha Tea Powder Revenue by Type (2025-2030)
4.2.3 Global Matcha Tea Powder Revenue Market Share by Type (2019-2030)
4.3 Global Matcha Tea Powder Price by Type (2019-2030)
5 Segment by Application
5.1 Global Matcha Tea Powder Sales by Application (2019-2030)
5.1.1 Global Matcha Tea Powder Sales by Application (2019-2024)
5.1.2 Global Matcha Tea Powder Sales by Application (2025-2030)
5.1.3 Global Matcha Tea Powder Sales Market Share by Application (2019-2030)
5.2 Global Matcha Tea Powder Revenue by Application (2019-2030)
5.2.1 Global Matcha Tea Powder Revenue by Application (2019-2024)
5.2.2 Global Matcha Tea Powder Revenue by Application (2025-2030)
5.2.3 Global Matcha Tea Powder Revenue Market Share by Application (2019-2030)
5.3 Global Matcha Tea Powder Price by Application (2019-2030)
6 Key Companies Profiled
6.1 Guizhou Gui Tea Group Co.,Ltd.
6.1.1 Guizhou Gui Tea Group Co.,Ltd. Corporation Information
6.1.2 Guizhou Gui Tea Group Co.,Ltd. Description and Business Overview
6.1.3 Guizhou Gui Tea Group Co.,Ltd. Matcha Tea Powder Sales, Revenue and Gross Margin (2019-2024)
6.1.4 Guizhou Gui Tea Group Co.,Ltd. Matcha Tea Powder Product Portfolio
6.1.5 Guizhou Gui Tea Group Co.,Ltd. Recent Developments/Updates
6.2 Aiya
6.2.1 Aiya Corporation Information
6.2.2 Aiya Description and Business Overview
6.2.3 Aiya Matcha Tea Powder Sales, Revenue and Gross Margin (2019-2024)
6.2.4 Aiya Matcha Tea Powder Product Portfolio
6.2.5 Aiya Recent Developments/Updates
6.3 Marushichi Seicha
6.3.1 Marushichi Seicha Corporation Information
6.3.2 Marushichi Seicha Description and Business Overview
6.3.3 Marushichi Seicha Matcha Tea Powder Sales, Revenue and Gross Margin (2019-2024)
6.3.4 Marushichi Seicha Matcha Tea Powder Product Portfolio
6.3.5 Marushichi Seicha Recent Developments/Updates
6.4 ShaoXing Royal Tea Village CO.,LTD.
6.4.1 ShaoXing Royal Tea Village CO.,LTD. Corporation Information
6.4.2 ShaoXing Royal Tea Village CO.,LTD. Description and Business Overview
6.4.3 ShaoXing Royal Tea Village CO.,LTD. Matcha Tea Powder Sales, Revenue and Gross Margin (2019-2024)
6.4.4 ShaoXing Royal Tea Village CO.,LTD. Matcha Tea Powder Product Portfolio
6.4.5 ShaoXing Royal Tea Village CO.,LTD. Recent Developments/Updates
6.5 Zhejiang Huamingyuan Tea Co., Ltd.
6.5.1 Zhejiang Huamingyuan Tea Co., Ltd. Corporation Information
6.5.2 Zhejiang Huamingyuan Tea Co., Ltd. Description and Business Overview
6.5.3 Zhejiang Huamingyuan Tea Co., Ltd. Matcha Tea Powder Sales, Revenue and Gross Margin (2019-2024)
6.5.4 Zhejiang Huamingyuan Tea Co., Ltd. Matcha Tea Powder Product Portfolio
6.5.5 Zhejiang Huamingyuan Tea Co., Ltd. Recent Developments/Updates
6.6 Marukyu Koyamaen
6.6.1 Marukyu Koyamaen Corporation Information
6.6.2 Marukyu Koyamaen Description and Business Overview
6.6.3 Marukyu Koyamaen Matcha Tea Powder Sales, Revenue and Gross Margin (2019-2024)
6.6.4 Marukyu Koyamaen Matcha Tea Powder Product Portfolio
6.6.5 Marukyu Koyamaen Recent Developments/Updates
6.7 Yanoen
6.6.1 Yanoen Corporation Information
6.6.2 Yanoen Description and Business Overview
6.6.3 Yanoen Matcha Tea Powder Sales, Revenue and Gross Margin (2019-2024)
6.4.4 Yanoen Matcha Tea Powder Product Portfolio
6.7.5 Yanoen Recent Developments/Updates
6.8 DoMatcha
6.8.1 DoMatcha Corporation Information
6.8.2 DoMatcha Description and Business Overview
6.8.3 DoMatcha Matcha Tea Powder Sales, Revenue and Gross Margin (2019-2024)
6.8.4 DoMatcha Matcha Tea Powder Product Portfolio
6.8.5 DoMatcha Recent Developments/Updates
6.9 ujimatcha
6.9.1 ujimatcha Corporation Information
6.9.2 ujimatcha Description and Business Overview
6.9.3 ujimatcha Matcha Tea Powder Sales, Revenue and Gross Margin (2019-2024)
6.9.4 ujimatcha Matcha Tea Powder Product Portfolio
6.9.5 ujimatcha Recent Developments/Updates
6.10 AOI Seicha
6.10.1 AOI Seicha Corporation Information
6.10.2 AOI Seicha Description and Business Overview
6.10.3 AOI Seicha Matcha Tea Powder Sales, Revenue and Gross Margin (2019-2024)
6.10.4 AOI Seicha Matcha Tea Powder Product Portfolio
6.10.5 AOI Seicha Recent Developments/Updates
7 Industry Chain and Sales Channels Analysis
7.1 Matcha Tea Powder Industry Chain Analysis
7.2 Matcha Tea Powder Key Raw Materials
7.2.1 Key Raw Materials
7.2.2 Raw Materials Key Suppliers
7.3 Matcha Tea Powder Production Mode & Process
7.4 Matcha Tea Powder Sales and Marketing
7.4.1 Matcha Tea Powder Sales Channels
7.4.2 Matcha Tea Powder Distributors
7.5 Matcha Tea Powder Customers
8 Matcha Tea Powder Market Dynamics
8.1 Matcha Tea Powder Industry Trends
8.2 Matcha Tea Powder Market Drivers
8.3 Matcha Tea Powder Market Challenges
8.4 Matcha Tea Powder Market Restraints
9 Research Finding and Conclusion
10 Methodology and Data Source
10.1 Methodology/Research Approach
10.1.1 Research Programs/Design
10.1.2 Market Size Estimation
10.1.3 Market Breakdown and Data Triangulation
10.2 Data Source
10.2.1 Secondary Sources
10.2.2 Primary Sources
10.3 Author List
10.4 Disclaimer
Published By : QY Research
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