The Market Reports

Synopsis

The global market for Plum Wine was estimated to be worth US$ 54.9 million in 2024 and is forecast to a readjusted size of US$ 68.9 million by 2031 with a CAGR of 3.3% during the forecast period 2025-2031.

Plum Wine is a Japanese liqueur made by steeping ume fruits (while still unripe and green) in liquor and sugar. It has a sweet, sour taste, and an alcohol content of 10–15%. Famous brands of umeshu include Choya, Takara Shuzo and Matsuyuki. Varieties are available with whole ume fruits contained in the bottle, and some people make their own umeshu at home.

In China, key players in the Plum Wine market are Choya, Takara, Hakutsuru, Gekkeikan, Suntory, Dalian Kuoshen Bio-fermenting Products and Guangdong Kunzhu Winery. The top 5 companies occupy about 65% of the whole market share in China. By type, wine of 12%-16% Vol accounts for the largest percent of 65%.

Plum Wine Market Drivers

The Plum Wine market has been witnessing significant growth, driven by several key factors. Firstly, the increasing consumer preference for healthier alcoholic beverages has been a major driver. Plum wine, known for its rich nutritional profile and lower alcohol content compared to other traditional alcoholic beverages, is gaining traction among health-conscious consumers.

Secondly, the growing trend of exploring and consuming diverse varieties of alcohol is also propelling the market. Consumers are becoming more adventurous in their drinking choices, leading to a surge in demand for specialty wines like plum wine.
Furthermore, the influence of social media and the rise of food and alcohol influencers has also played a pivotal role in driving the market. These influencers often promote unique and lesser-known beverages like plum wine, thereby increasing its visibility and acceptance among the masses.

This report aims to provide a comprehensive presentation of the global market for Plum Wine, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Plum Wine by region & country, by Type, and by Application.

The Plum Wine market size, estimations, and forecasts are provided in terms of sales volume (K Units) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Plum Wine.

Market Segmentation

By Company

• Choya
• Takara
• Hakutsuru
• Gekkeikan
• Suntory
• Dalian Kuoshen Bio-fermenting Products
• Guangdong Kunzhu Winery
• Zuimeisilu (Beijing)
• Hamada

Segment by Type

• <12% Vol
• 12%-16% Vol
• >16 Vol%

Segment by Application

• Online
• Offline

Segment by Region

• North America: United States, Canada, and Mexico
• Europe: United Kingdom, Germany, France, Spain, Italy, and Rest of Europe
• Asia Pacific: China, India, Japan, Australia, South Korea, and Rest of Asia Pacific
• Middle East & Africa: Saudi Arabia, South Africa, and Rest of MEA
• Latin America: Brazil, Argentina, and Rest of Latin America

*If you need a regional or country-specific version, or customized segmentation, we can tailor the report to your requirements.