The Market Reports

Synopsis
The global market for Small Portable Generators was estimated to be worth US$ 2121 million in 2024 and is forecast to a readjusted size of US$ 3214 million by 2031 with a CAGR of 6.5% during the forecast period 2025-2031.
This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on Small Portable Generators cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.
Portable Generators are the most common kind of backup power solution. Versatile and easily moved, a portable generator can be used in multiple locations for several purposes. In an emergency, Portable Generator can provide critical backup power. Just add fuel, start the engine, and run extension cords to your most essential items. During a power outage, portable Generator make sure the most important items—lights, refrigerators and freezers, sump pumps, even space heaters and window air conditioners—are up and running, minimizing any disruption to ones' lifestyle. Currently, the typical models of portable Power Generators include Generac's GB1000 Generator, Briggs and Stratton's P2400 PowerSmart Series™ Inverter Generator, etc.
Globally, the Small Portable Generators industry market is low concentrated as the manufacturing technology of Small Portable Generators is relatively matures than some high-tech equipment. And some enterprises, like Honda Power, Generac, Yamaha, LONCIN MOTOR, Zongshen Power, KOHLER, etc. are well-known for the wonderful performance of their Small Portable Generators and related services. The Top 5 players accounted for 69% of the Global Small Portable Generators revenue market share in 2024.
In this study, the revenue market for Small Portable Generators was divided into five geographic regions. US & Canada occupied the largest market share with 51% in 2024 in term of value. It is followed by Europe, and Asia-Pacific, while other regions have smaller market.
On the basis of product type, 4- 8 KW segment is projected to account for the largest market share during the forecast period due to lower cost and availability; this segment was estimated to account for 54% share in 2024 in terms of value.
In the applications, the residential use segment holds significant importance in the Small Portable Generator market, comprising approximately 60% of the global market share. This segment's dominance is attributed to the increasing number of power outages in residential areas, particularly in regions affected by extreme weather conditions, such as hurricanes, storms, and other natural disasters. Small Portable Generators provide an affordable, easily accessible solution for homeowners who need a backup power source for essentials like lighting, refrigeration, heating, and medical equipment. And some consumers also use them for recreational purposes, such as camping, outdoor events, etc.
Market Driving Factors
Growing Need for Emergency Backup Power:
Natural disasters, extreme weather, and power grid instability are increasing the need for reliable backup power solutions. Small portable generators offer an affordable, easily accessible way for consumers to ensure electricity during emergencies.
Surge in Outdoor Recreational Activities:
The popularity of outdoor activities like camping, tailgating, and recreational vehicles (RVs) is a major driver for portable generators. As more people spend time outdoors, the need for portable power sources to run appliances, lights, and electronics rises.
Increase in Construction Activities:
Small portable generators are essential for powering construction sites, particularly in remote areas where grid electricity is unavailable.
This report aims to provide a comprehensive presentation of the global market for Small Portable Generators, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Small Portable Generators by region & country, by Type, and by Application.
The Small Portable Generators market size, estimations, and forecasts are provided in terms of sales volume (K Units) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Small Portable Generators.
Market Segmentation
By Company
Honda Power
Generac
Yamaha
LONCIN MOTOR
Zongshen Power
KOHLER
Cummins Power Systems
Champion
TTI
Honeywell
Sawafuji
United Power Technology
Wacker Neuson
Mi-T-M
Hyundai Power
Segment by Type
Less than 4 KW
4- 8 KW
8-17 KW
More than 17 KW
Segment by Application
Residential Use
Commercial Use
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia-Pacific
Europe
Germany
France
U.K.
Italy
Netherlands
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Small Portable Generators manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Sales, revenue of Small Portable Generators in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Sales, revenue of Small Portable Generators in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.

Index